Fiat Chrysler Registers ‘Cuda’ Trademark in the United States

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By Car Brand Experts


Many automotive enthusiasts, especially those with a bit of nostalgia (and some savvy Googling skills), may recall the Plymouth Barracuda—a striking two-door pony car produced by Chrysler’s Plymouth division from 1964 to 1974. Interestingly, this vehicle was the first pony car, debuting just shy of a month before the Ford Mustang. It continues to hold a dedicated following among American performance car lovers who appreciate its classic design, which features a powerful engine connected to the rear wheels.

Despite the discontinuation of the Plymouth brand over a decade ago, speculation has emerged that Fiat Chrysler Automobiles (FCA) might resurrect the Barracuda name, potentially branding it under Dodge. This speculation gained momentum after FCA filed a new trademark application with the U.S. Patent and Trademark Office for the nickname “Cuda,” as reported by Fiat Chrysler Authority. In 2015, the automaker secured the rights to the full “Barracuda” name.

What could a modern interpretation of the Plymouth Barracuda look like? According to current rumors, the name could be used for a convertible version of the upcoming Dodge Challenger, which is expected to launch around 2020. This new model could share the Giorgio platform that underlies the existing Alfa Romeo Giulia. The current fourth-generation Challenger, introduced in 2008 on the heavy LC platform, is now considered somewhat outdated.

A contemporary iteration of the beloved Plymouth Barracuda might resonate with many U.S. consumers, particularly as individuals who were teenagers during the original era of the car approach retirement age. However, it is important to note that the mere act of trademarking a name doesn’t guarantee that it will be utilized. Only time will reveal what FCA’s plans entail.

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