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Fiat Chrysler has officially introduced a new division focused on restoring and selling classic vehicles, similar to initiatives like Porsche Classic and Ferrari Classiche. This program, called Reloaded by Creators, encompasses cars from the Fiat, Lancia, Alfa Romeo, Maserati, and Abarth brands. Each classic vehicle sold will come with a certificate of authenticity, and the revenue generated will be utilized to locate and restore more classic cars.
According to a company spokesperson, "The new ‘Reloaded by Creators’ project marks a unique chapter in the FCA Heritage narrative. Moving forward, the department will offer a limited selection of meticulously chosen classic cars that have been restored to their original condition and guaranteed by the manufacturer. The funds raised will support scouting efforts to add significant vehicles to FCA’s historical collection. This initiative represents a genuine cultural project, inspired by the practices of art museums around the world."
Currently, Reloaded by Creators has five classic vehicles available for purchase:
1991 Alfa Romeo Spider
FCA Heritage
1973 Lancia Fulvia Coupé Montecarlo
FCA Heritage
1981 Fiat 124 Spider Europa Pininfarina
FCA Heritage
1989 Alfa Romeo SZ
FCA Heritage
1959 Lancia Appia Coupé
FCA Heritage
This launch is just the beginning of a program designed to help enthusiasts cherish classic Fiats for years to come. Interested buyers can visit the FCA Heritage website for more details about these vehicles. Additionally, Reloaded by Creators will offer restoration services to current owners of classic models in need of care.
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