Article: Fiat and Abarth Make a Comeback in London with New Showroom at Stellantis & You Dealership
Introduction
A new page in the history of Fiat and Abarth has unfolded as they return to the bustling city of London with a grand opening of a showroom at the prestigious Stellantis & You dealership in Chiswick, West London. This exciting development marks Fiat’s resurgence in the capital alongside the introduction of the new Fiat 600 and Abarth 500e models, complementing the iconic Fiat 500 already in the lineup.
Expansion Plans
The unveiling of the new showroom is part of a bold expansion strategy for the FIAT retail network, aiming to boost the number of dealerships from 76 to 100 by the year 2024. With a £14.5 million investment in 2020, the Chiswick site has been revamped to embody Fiat’s fresh corporate identity, Dolce Vita, creating an inviting space for customers to explore.
Product Range and Features
At the dealership, customers can discover and test drive the complete range of FIAT and Abarth vehicles, featuring the stylish Fiat 500, the versatile new Fiat 600 offered in electric or hybrid options, and the sporty Abarth 500e. The state-of-the-art facilities include abundant EV charging points, a 12-bay workshop, two MOT bays, off-site parts hub, fleet and business center, and aftersales services in nearby Brentford.
Statement from Damien Dally
Damien Dally, the Managing Director of FIAT and Abarth, expressed his enthusiasm about the return of the brands to London, highlighting the significance of the new Chiswick location. With exciting additions to the product lineup like the Abarth 600e on the horizon, the brands are gearing up for an even more compelling presence in the capital.
Conclusion
The resurgence of Fiat and Abarth in London signifies a significant milestone for the brands and a testament to their commitment to innovative products and customer-centric experiences. As the dealership network continues to expand, customers can look forward to exploring a diverse range of vehicles with cutting-edge features and eco-friendly options.
FAQ
What models can customers expect to find at the new Fiat and Abarth showroom in London?
Customers visiting the showroom can explore and test drive an array of vehicles, including the iconic Fiat 500, the new Fiat 600 available in electric or hybrid versions, and the sporty Abarth 500e.
Are there charging facilities for electric vehicles at the Chiswick showroom?
Yes, the state-of-the-art facilities at the Chiswick showroom include ample EV charging points for customers’ convenience.
What services are available at the dealership in addition to vehicle sales?
In addition to vehicle sales, the dealership offers a 12-bay workshop, two MOT bays, an off-site parts hub, fleet and business center, and aftersales facilities at a location near Brentford.
