Do not underestimate the keen influence of hue. Chanel exhibits the significance of the color blue in its recent promotion for Bleu De Chanel. An aromatic and woody scent tailored for the contemporary man with elusive characteristics. Timothée Chalamet, a French-American performer, collaborates with the esteemed American filmmaker Martin Scorsese in a brief movie that chronicles a man’s journey to seek his true self while balancing his dual roles as a public figure and an ordinary individual.
In a monochrome setting, the short film delves into the dichotomous interplay between Chalamet’s character’s public persona and his genuine, darker identity, striving to unearth his essence. Glimmers of hope and positivity, portrayed through flashes of blue, are interspersed throughout the film, reflecting his character’s perspective on existence and destiny. The quest for inner authenticity by Chalamet’s character culminates in a profound statement: “Discover your azure, discover yourself.”
Scorsese, who directed the inaugural campaign for Bleu De Chanel in 2010, delves into the fragrance’s multifaceted and unapologetic attributes to craft the short film featuring the Dune star. While this marks the maiden collaboration of the creative pair, their synergy was evident in exclusive behind-the-scenes footage, released by Chanel last October, prior to the campaign’s debut.
The woody, aromatic scent remains a quintessential offering for men from Chanel, cherished for its robust hints of New Caledonian sandalwood and tonka bean. The scent’s warmth is accentuated by traces of cedar, while the iconic blue vessel exudes an enigmatic ambiance, ideal for the present-day man who defies categorization by others.
Olivier Polge, Chanel’s in-house Perfumer-Creator, describes Bleu De Chanel as the choice of “a man who sees beyond appearances and is unafraid to reveal vulnerability beneath his rugged, disarming exterior.”
Below, view additional visuals from the Bleu De Chanel campaign directed by Martin Scorsese and featuring Timothée Chalamet.
This post was originally published on Grazia.Sg
For additional articles on opulent beauty and fragrances, click here.
