During this edition of the Restaurant Operator Podcast, Mandy Detwiler, the host, engages in a conversation with Lauren Coulter, the integrator at the fast casual chain Biscuit Belly. They delve into the brand’s catering initiative and delve into the positive impact it’s had on their operations.
In this episode of the Restaurant Operator Podcast, Mandy Wolf Detwiler, who serves as the managing editor at Networld Media Group, engages in a dialogue with Lauren Coulter, who wears the hats of integrator and primary biscuit enthusiast at Biscuit Belly, a biscuit fast casual chain hailing from Louisville, Kentucky. The discussion revolves around the brand’s foray into catering.
Many dining establishments are broadening their horizons by introducing specialized catering services. These services provide high-quality restaurant fare for various occasions, ranging from business luncheons to social events. Patrons can anticipate customized menus that cater to their specific requirements, offering choices ranging from individual packed lunches to extensive buffets. This trend proves advantageous for both restaurants and customers. Establishments unlock a fresh revenue channel, whereas customers relish delectable cuisine for their gatherings without the need to cook. Catering services are becoming more user-friendly, thanks to features like online ordering and personalized menu options. This ease of access is driving the surge in popularity of restaurant catering, rendering it a delectable choice for individuals leading busy lives.
At Biscuit Belly, the decision to venture into catering was inspired by a desire to bolster customer satisfaction and address the scarcity of breakfast catering options in the vicinity.
Coulter acknowledged that there were reservations initially regarding the introduction of catering due to the brand’s strong association with their signature large biscuit sandwich.
“While it’s feasible to fulfill individual orders, replicating this on a large scale posed a challenge,” she remarked. “We knew it was a journey we were keen on embarking upon, necessitating a significant shift in our mindset towards catering.”
To delve deeper into Coulter’s catering expedition, click on the hyperlink provided above.
