Expertise vs headlines: what shapes belief in AVs?

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By Car Brand Experts

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Autonomous car (AV) security has lengthy been a topic of business debate: are laptop drivers safer than people? Proponents reply with a powerful ‘sure’, often backed up with the commentary that autos are by no means drowsy, drunk or distracted, and supported by quite a few miles of secure self-driving in each the actual world and simulation. However setbacks are inevitable, and the know-how is much from excellent. In 2018, pedestrian Elaine Herzberg was struck and killed by a self-driving Uber take a look at car in Arizona. Extra just lately, in October 2023, a pedestrian in California was dragged a number of toes by a Cruise self-driving automobile after being hit by one other car.

Occasions like these can immediate a knee-jerk response: Uber bought off its self-driving unit, and Cruise grounded its robotaxi fleet, sacked 9 key executives, and laid off one-quarter of its workforce. These incidents alone are unlikely to derail the promise of a self-driving future, however they might nudge the business in the direction of a extra consumer-centric method. Self-driving know-how developer Motional has been intently following shopper attitudes in the direction of driverless car know-how and publishing the leads to a yearly Client Mobility Report. The fourth and newest research, launched in late 2023, discovered that security stays the highest concern, however one that may be addressed by means of expertise and schooling.

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