Enormous Interest in $600K V12 Hybrid Lamborghini Revuelto, Affirms CEO

As detailed by CNBC, despite recent global financial turmoil, the Italian automaker has a backlog of orders spanning two years for their inaugural plug-in hybrid, unveiled just a month ago. Moreover, a waiting list has started forming with customers who missed out on the initial offering. Given the impressive specifications, it’s understandable. The Revulto boasts a 6.5-liter V12 revving up to 9,500 rpm, harmonizing with a three-motor hybrid setup to deliver a whopping 1,001 horsepower. It remains naturally aspirated, with no turbos to suppress the exhilarating exhaust sound.

“The team dedicated years to perfecting this car,” Winkelmann commented on the new hybrid model. “Customers’ reception has been favorable in two aspects; they not only acknowledge it as a genuine Lamborghini but also exhibit no reservations about owning a hybrid vehicle.”

Winkelmann admires Lamborghini’s clientele for their steadfastness, stating, “We observe no slowdown in the volume of car orders like ours.” The surge in orders for the Revuelto and other supercars signifies the enduring zest of the brand’s patrons, even amidst recent financial crises in other sectors.

This trend extends throughout the supercar domain. Ferrari’s stock has surged 27% this year fueled by high demand. Concurrently, premium brands such as Bentley and Rolls Royce achieved unprecedented sales and production figures in 2022.

Lamborghini notched a new production milestone of 9,233 units globally last year, marking a 10% increase from 2021. Winkelmann concedes it’s premature to forecast this year’s production stats. Nonetheless, if the current trajectory persists, the company could outstrip last year’s figures in 2023.

The predicament confronting Lamborghini and its competitors revolves around maintaining a distinctive brand image in an era dominated by electrification. In the absence of a passionate Italian symphony orchestrated by the throttle, Lamborghini must seek alternative means to provide customers with the emotive journey they desire. The challenge lies in crafting high-performing EVs that differentiate themselves from Tesla and other brands, to uphold Lamborghini’s premium standing in the market.

Looking ahead, every future Lamborghini model, commencing with the Revuelto, will be a hybrid. Subsequent years will witness plug-in variants of the Urus SUV and Huracan hitting the market, alongside a fully electric model slated for unveiling around 2028 or 2029. The adoption of hybrid technology offers both enhanced performance and improved efficiency, with the Revuelto itself touted as 30% more fuel-efficient than its forerunner.

The Revuelto will stand as one of the ultimate V12 supercars to be constructed, instantly becoming a collector’s treasure. Winkelmannbelieves that the Revuelto is poised to either equal or surpass the sales performance of its Aventador predecessor, which moved more than 11,000 units during its ten-year tenure. The demand has surged, especially in the U.S., Lamborghini’s primary market. Winkelmann also highlighted the surging interest in South Korea in 2022, alongside the brand’s robust sales in both Central Europe and Australia. However, the situation in China remains uncertain, as the country continues to recover from an extended lockdown due to COVID-19.