Gossip about the potential discontinuation of the luxurious Lincoln Continental sedan is not a recent development. These rumors initially surfaced in March last year, approximately a year following the car’s introduction to the market, and resurfaced once more in September 2018. Despite the recent launch of the Continental Coach Door edition, the model’s monthly sales have remained in the low hundreds this year. Consequently, the vehicle might indeed be on the verge of being phased out, at least within the United States. A fresh report from Automotive News sheds more light on Ford’s strategies regarding the Continental.
Currently, the company produces the model at its Flat Rock Assembly plant alongside the Ford Mustang. Nevertheless, two brand-new all-electric crossovers intended for the Ford and Lincoln brands are set to commence production at the same facility around late 2022 or early 2023 for the 2023 model year. Essentially, this action is likely to signify the cessation of American production of the Continental.
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Our source indicates that this does not necessarily imply that the sedan will entirely vanish from the U.S. market, as Ford may ultimately opt to import it from China, where it will remain accessible. Nonetheless, nothing definitive can be stated presently, given that last year, the Blue Oval abandoned its plans to introduce the China-made Focus Active to the U.S. due to tariff concerns.
Regarding the two novel electric models, “three sources privy to Ford’s strategies” informed Automotive News that these vehicles will be constructed based on the company’s battery-electric framework and will bear the internal designations CDX746 and CDX747. Currently, scant additional information is available, but the two zero-emission companions are expected to be approximately the size of the Ford Edge and Lincoln Nautilus duo. Ford estimates that the combined annual production of the two models should reach up to 65,000 units.
These two fresh models will be included in Ford’s ambitious $11 billion initiative to launch 16 all-electric vehicles by 2022, encompassing a crossover inspired by the Mustang, an electric variant of the F-150, an economical vehicle tailored for the European market, a collaborative effort with Rivian, and numerous others.
