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The brand new 12 months indicators the top of an period. Dodge and Chevrolet ceased Challenger and Camaro manufacturing on the finish of 2023, concluding the fashionable muscle automotive period. For about 15 years, the pair gave the Ford Mustang severe competitors, producing some actually nice sports activities vehicles. However the business is altering, and final 12 months’s gross sales outcomes present these vehicles nonetheless aren’t big sellers.
The Mustang ended 2023 robust, with gross sales up 21.2 % within the final quarter of the 12 months in comparison with 2022, rising from 10,968 items to 13,290. The Camaro additionally noticed a gross sales surge during the last three months of the 12 months, up 15.8 % to six,340 items. The Challenger noticed gross sales fall in October, November, and December, tumbling 26 % from 12,996 items in 2022 to 9,610.
| Mannequin | This fall 2023 | This fall 2022 | This fall % Change | YTD 2023 | YTD 2022 | YTD % Change |
| Chevrolet Camaro | 6,340 | 5,475 | 15.8% | 31,028 | 24,652 | 25.9% |
| Dodge Challenger | 9,610 | 12,966 | -26% | 44,960 | 55,060 | -18% |
| Ford Mustang | 13,290 | 10,968 | 21.2% | 48,605 | 47,566 | 2.2% |
The Challenger was additionally the one one which noticed its gross sales fall for the whole 12 months. Dodge offered 44,960 coupes in 2023, down from 55,060 in 2022 when it outsold the Mustang. The Dodge additionally took the gross sales crown in 2021, and it misplaced this 12 months by lower than 4,000 vehicles. Ford offered 48,605 Mustangs during the last 12 months.
Whereas Camaro gross sales ended the 12 months up 25.9 %, it nonetheless trailed its rivals total. Chevy offered simply 31,028 Camaros within the automotive’s ultimate manufacturing 12 months. It even obtained outsold by the Mustang Mach-E; the Blue Oval offered practically 41,000 examples of its pony-fied electrical crossover.
The final Challenger rolled off the meeting line on Friday, December 22. It was a Pitch Black SRT Demon 170. In mid-December, Chevrolet produced the ultimate Camaro, a ZL1 1LE with a guide. The Ford would possibly now stand alone, however Chevy has already teased that the Camaro title will return at some point in some capability and Dodge is already showcasing a next-generation Charger, which we hope results in a brand new Challenger.
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