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In 2021, our perception of custom pickup trucks often revolves around features like lifts, brodozers, or squatted styles. However, the 1990s showcased a different era—one that many consider superior, offering a distinct charm to conversion trucks that today’s models cannot replicate.
Let’s take a nostalgic journey back to the past via Craigslist, where a classic custom pickup frozen in time awaits discovery. This vehicle is so adorned with fiberglass enhancements that it could easily be mistaken for something else at a quick glance.
Based in Culver City, California, an owner has been trying to sell their uniquely modified 1990 GMC Sierra C3500 for several months. This truck boasts a GM 454 big block V8 engine, a three-speed automatic transmission, and a dually rear axle, all of which made it a formidable machine right off the dealership floor. Following its sale, the truck underwent an intriguing kit conversion, transforming it from a standard GMC into something akin to a "Shaggin’ Wagon."
Noteworthy changes to its design include a sloped front end with a bumper that protrudes beyond the hood. The fenders have been extended, giving it an almost Ferrari Testarossa-like appearance instead of that of a heavy-duty work truck. Additional fiberglass modifications include triangular sail panels reminiscent of a Chevy Avalanche, paired with some aerodynamic adjustments—though these may not significantly affect fuel efficiency.
This conversion was the brainchild of Rage Exotic Vehicles, a company whose slogan sounds like a throwback to ’90s television: “It’s OutRAGEous!” While Rage’s website is no longer active, their history can still be explored through the Wayback Machine, where you’ll find various other distinctive vehicles from the ’70s and beyond given the Rage custom touch.
Unfortunately, this truck has seen better days. While its body remains relatively straight, the paint has begun to fade, and the clear coat is peeling. According to its owner, who listed it for sale earlier this year, the conversion kit was an option provided at the dealership, so the truck has maintained its current appearance for nearly 32 years.
The design—with its scooped fenders and brown stripes—evokes memories of the disco era, differing from today’s aesthetic. Still, the owner believes the truck deserves a fresh coat of paint to return it to its former splendor.
Currently, the owner is seeking $14,995 for this vintage vehicle, which is actually $5,000 less than its earlier listing price. While it may not be the cheapest option in the current used car market, its rarity and collectible potential may appeal to the right buyer. The pressing question remains: could you be that buyer?
For tips or inquiries, you can reach the author at rob@thedrive.com.
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