The Desi Food Truck offers a diverse array of cuisine from the entire Indian subcontinent, covering regions like Nepal, Pakistan, Bangladesh, and Sri Lanka.
Located in New York City, the Desi Food Truck stands out for its unique take on Indian cuisine by showcasing dishes from across the Indian subcontinent, rather than focusing solely on India. Read on to discover more about this innovative food truck.
Food Truck Name
Desi Food Truck
Owners
Al and Tony Elahi
Date Founded
October 2010
Location
New York City
How many trucks do you operate under this brand?
One
Do you operate brick-and-mortar locations under this brand as well? How many?
None
How did you come up with the name?
The term “Desi” refers to the people and cultures from the Indian subcontinent, including India, Pakistan, Bangladesh, Nepal, and Sri Lanka. We create dishes typical of these nations and aim to appeal to both Desi and non-Desi customers who enjoy South Asian cuisine.
What prompted you to start a food truck?
There was a noticeable absence of popular street food from Desi countries in the U.S., especially in New York City.
What’s on your food truck menu? Why did you choose this cuisine?
Our menu features a variety of items including Kati rolls (wraps), puri-bhaji (tacos), biryani, dal and rice, and vegetable/haleem soup. This cuisine has a rich history and continues to be widely appreciated today.
Do you make all the food on the truck, or do you use home-based kitchen or commissary space?
All food is prepared directly on the truck.
What’s the best part of being a food truck operator?
The freedom of being your own boss.
What’s the worst part of operating a food truck?
You are accountable for everything that happens, both the successes and the failures.
What lessons have you learned since launching the truck?
It’s essential to partner with the right person.
Is there anything you would have done differently at the start?
Simply put, I would have sought out the right partner.
Any tips/advice to others thinking of launching a food truck?
Make sure you find the right partners, workers, or investors.
Do you have any anecdotes about running a food truck — any unique interactions or special events you’ve been booked at?
We have received many genuine and positive reviews. Watch the video below for a glimpse of our journey:
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