In a formidable show of resilience and adaptableness, Bentley Motors delivered 13,560 extraordinary automobiles in 2023, marking its third-highest gross sales file. This achievement is all of the extra exceptional given the 11 per cent lower from 2022’s pinnacle. Central to this success has been the rising demand for personalised luxurious, with Bentley’s Mulliner customisation program taking part in a pivotal function in attracting discerning clients.
A big three-quarters of Bentley consumers opted for customisation past the usual choices in 2023, a 43 per cent enhance over the earlier yr. This surge in bespoke requests, fulfilled by Bentley’s Mulliner division, underlines a transparent development: the luxurious automotive market is evolving, with consumers in search of automobiles which are as distinctive as their particular person tastes.
Mulliner, Bentley’s bespoke commissioning division, has been on the forefront of this transformation. This system’s unparalleled craftsmanship and a spotlight to element have seen an astonishing rise in bespoke commissions. In 2023, roughly 75 per cent of all Bentleys manufactured featured Mulliner content material, a testomony to the division’s mastery in creating customized luxurious automobiles. The elevated demand for these distinctive customisations signifies a shift in client preferences in direction of extra unique and personalised luxurious experiences.
This development is mirrored in Bentley’s mannequin gross sales, with the Bentayga, with the introduction of the Prolonged Wheelbase (EWB) variant, remaining essentially the most sought-after mannequin, making up 44 per cent of complete gross sales. The UK market emerged as a frontrunner in hybrid mannequin gross sales, nearly a 3rd of which have been chosen as hybrids, showcasing a rising environmental consciousness amongst luxurious automotive consumers.
Regardless of combined regional efficiency and difficult market circumstances in key areas like China and the UK, Bentley’s give attention to increased income fashions and customisation choices contributed considerably to its total success. The Azure, S and Pace fashions, identified for his or her increased income potential, comprised 70 per cent of the gross sales combine, up from 30 per cent within the earlier yr.
Bentley’s dedication to bespoke luxurious was additional evidenced by the expansion in Mulliner’s commissions. The division’s skill to personalise automobiles right down to the minutest element resonated strongly with clients, resulting in a file variety of bespoke orders. This progress in customisation has not solely contributed to Bentley’s gross sales success but additionally strengthened its fame as a frontrunner in luxurious automotive craftsmanship.
Adrian Hallmark, Chairman and CEO of Bentley Motors, mirrored on the yr’s achievements with cautious optimism. He emphasised the numerous progress in demand for bespoke personalisation and high-value derivatives, which have been instrumental in sustaining Bentley’s place within the luxurious automotive market.
In abstract, Bentley’s 2023 success story is a story of luxurious, personalisation, and resilience. The function of Bentley Mulliner on this story can’t be overstated – its bespoke customisation program has turn out to be a defining characteristic of the Bentley possession expertise, driving demand and enhancing the model’s prestigious picture within the luxurious automotive sector.
