A Ram dealership in Canada has taken a unique route in its online marketing efforts through Facebook. Last week, the dealership shared a humorous advertisement resembling a vintage VHS tape, aimed at showcasing a ’90s-inspired 2019 Ram 1500.
This clever ad was created by Southside Dodge Chrysler Jeep Ram & RV Centre, located in Red Deer, Alberta. The featured Ram 1500, known as the Full Send 1500, is adorned with a Quik-Stop coffee cup design and custom wheels, giving it a nostalgic look that seems to have been lifted from a dealership lot from years past.
In the ad, a man sporting a mullet enthusiastically taps the bed of the Full Send 1500, saying, “You can fit so much ’90s into this baby.”
According to the listing for the truck, the Full Send 1500 has minimal modifications apart from its eye-catching graphics and wheels, embracing its retro vibe. Interested buyers should be prepared to spend $59,253 CAD (around $44,742 USD) on this throwback model, as prices from the ’90s don’t apply.
While the ad is entertaining, especially in comparison to a real ’90s Dodge Ram commercial, it doesn’t do much in terms of directly promoting the truck’s sale. The sight of two individuals dancing in the bed of the truck may not be conventional marketing, but it seems effective enough. Pickup trucks made up over 35 percent of vehicle sales in Alberta in 2017, suggesting that the dealership likely isn’t struggling to make sales.
Peace..
