The Dodge Demon is highly sought after by muscle car fans, boasting an impressive 840 horsepower and a claimed 0-60 mph acceleration time of just 2.1 seconds. With only 3,000 units set to be produced, the vehicle’s popularity has prompted FCA to implement regulations encouraging dealers to sell it at or below the manufacturer’s suggested retail price (MSRP) to maintain their preferred status.
However, dealers are reportedly finding ways to circumvent these pricing rules. Recent reports indicate that they are utilizing third-party eBay auctions, allowing “random individuals” to auction the rights to purchase a Dodge Challenger Demon at MSRP. As a result, buyers are often paying inflated amounts—sometimes exceeding $120,000—not for the car outright, but rather for the opportunity to buy it at the base price.
This practice may seem questionable, but according to Automotive News, dealers promptly reach out to buyers after a transaction is completed.
Tim Kuniskis of Dodge remarked, “We understand that some dealers might be tempted to sell to the highest bidder, but we encourage them to use the Demon as a showcase to attract customers to both the brand and their dealership, highlighting everything we have to offer.”
Unfortunately, Dodge finds itself limited in its ability to prevent dealerships from holding these auctions, suggesting that eBay listings for the Demon are likely to increase in the coming year..
