The most recent EV registration data from Europe discloses that the China-produced models are nearing one-fifth of the complete EV category.
Within the perspective of the local automotive industry, this troubling indication is magnified by a general decline in sales. A definitive reason appears to be behind the incoming tariffs for electric vehicles manufactured in China.
Europe stands by its industry
In recent times, European EV sales have faltered, and there is no straightforward solution to alter this trend without creating more economical models. Those from China are experiencing relatively good sales, but this is not a sustainable long-term solution and will be restrictive.
As per Jato Dynamics, new vehicle registrations in 28 monitored European markets decreased in May by 2.5% compared to the previous year, amounting to 1,087,699. This number is higher than those of two and three years ago, but the market is yet to fully recover its original size before the pandemic, lingering at a 75-80% level.
The plug-in electric car sector also observed a decline, with 226,665 registrations, marking a 9.5% drop year-over-year. This includes all-electric cars, down by 11%, and plug-in hybrids, down by 7%.
Registrations for plug-in vehicles in Europe in May 2024 in 28 selected markets:
- BEVs: 151,237 (a decrease of 11% year-over-year)
- PHEVs: 75,428 (a decline of 7% year-over-year)
- Total: 226,665 (a decrease of 9.5% year-over-year) and a share of 20.8%
The costs of new electric cars are perceived as excessively high, while incentives have been restricted or eliminated in numerous markets. The introduction of more budget-friendly models from China could be an appealing solution to stimulate market growth, but the European Union likely wishes to avoid electrifying its market at the expense of its domestic automotive industry.
The report highlights that in May, new registrations of all-electric cars from China surged by 25% compared to the previous year, totaling nearly 28,000 units, capturing approximately 18.5% of the EV sector, an increase from 13.2% a year ago.
A 25% rise in contrast to an overall decline of 11% illustrates China’s rapid expansion. Concurrently, registrations of electric vehicles produced outside China dipped by 16% year over year.
The compilation of top registered models unveils two China-built EVs—the Tesla Model 3 and Volvo EX30—in the top five. The MG4 also secured a spot in the top 10.
Another astonishing fact is the substantial 46% decline year-over-year for the Tesla Model Y, assembled locally in Europe. As indicated in a separate report from Dataforce, the entire brand has slumped by 37%. Nonetheless, the revamped Model 3 has experienced a 25% rise. It is anticipated that the Model 3 will witness growth in the short run before the implementation of higher tariffs.
One of the major success stories of the initial part of this year is the Made-in-China Volvo EX30. Its production will commence locally in Belgium in 2025 (also intended for the delayed U.S. market).
The rapid Chinese expansion may decelerate later in the year. According to Jato Dynamics, MG has already shifted its focus from EVs to internal-combustion vehicles in Europe, foreseeing potential difficulties in selling the MG4 at an elevated price.
