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Chevrolet Announces Winner for Trax $100,000 ‘Lead Dream Chaser’ Opportunity
Michigan Great Lakes environmentalist will receive $100,000 and three months with the all-new 2024 Trax to help pursue her dream
2023-04-24
DETROIT – Today, Chevrolet announced the winner of its “Lead Dream Chaser,” a three-month opportunity for one person to pursue their lifelong dream or passion project with a cash prize and three months use of the 2024 Chevy Trax, which arrives this spring.
Local Michigan activist and environmental educator Meag Schwartz has been selected for the role, which will enable her to pursue her passion project of protecting and cleaning up the Great Lakes.
Known as “The Great Lakes Litter Lady,” Schwartz is a dedicated advocate for freshwater and dreams of growing her marine debris removal passion project, “Great Lakes Great Responsibility”. She will receive $100,000 and three months with the all-new 2024 Chevy Trax to help make her dream possible.
Schwartz was chosen by a panel of judges from hundreds of video submissions. She will share her journey on social media for others to follow along as she aims to highlight the natural beauty of the Great Lakes and its shorelines, and encourages her followers to be a part of the mission.
“This is a dream come true,” said Schwartz. “The funds and Chevy Trax will go a long way in helping us achieve our goal of protecting and enjoying the Great Lakes. Thanks to Chevrolet for this once-in-a-lifetime opportunity, and I encourage everyone to follow @greatlakeslove to see the dream unfold in real time.“
Arriving this spring, the all-new 2024 Chevy Trax is a stylish small SUV offering the practicality of a compact car and the utility of an SUV. Larger than the previous Trax, it hosts more space for passengers and cargo, a robust array of standard safety features and technologies to help keep customers connected — all great offerings for anyone looking to chase their dreams in style.
“We are inspired by the many entries we received and are excited to follow Schwartz in her journey as the ‘Lead Dream Chaser’,” said Steve Majoros, chief marketing officer, Chevrolet. “The all-new Chevy Trax has everything you need to pursue your passion in style, so we encourage every dreamer to check it out.”
The finalists for the Chevy Dream Chaser role were reviewed and scored by a panel of judges from Chevrolet, with creative entrepreneur and CEO of Kickstarter, Everette Taylor, serving as a guest judge. The judges scored each finalist according to five areas of the weighted criteria. The contestant with the highest total combined score from each judge was declared the winner. For more details on the judging criteria and to see a sample of the finalists, visit ChevyDreamChaser.com.
ABOUT CHEVROLET
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, available in nearly 80 countries with nearly 2.7 million cars and trucks sold in 2021. Chevrolet models include electric and fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.
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