Carro Malaysia Unveils “Siapa Siti?” for Hari Raya Aidilfitri
In preparation for the upcoming Hari Raya Aidilfitri celebration, Carro Malaysia has unveiled its first festive film, “Siapa Siti?” following the rebranding from myTukar. The film showcases the essence of familial connections and the sentimental value of the balik kampung journey.
The Heartwarming Tale of “Siapa Siti?”
“Siapa Siti?” narrates the story of a family caught in a traffic jam during their journey back home. The plot thickens when the grandmother spots a familiar face and initiates a whimsical pursuit of an orange-colored car. The audience is left to ponder if this encounter unveils a long-lost family member. To uncover the mystery, viewers are urged to watch the short film.
Embracing Family and Memories
Katherine Teo, Carro’s regional head of marketing, emphasizes the importance of every moment in the balik kampung experience, shaping unforgettable family memories. The brand aims to provide safe and high-quality rides that enable worry-free journeys for families.
CEO Derrick Eng further resonates with the film’s essence, stating that “Family, it’s what drives us,” encapsulates the spirit of Raya and reflects the brand’s values. The narrative underscores the brand’s dedication to fostering cherished moments and ensuring customer loyalty in Malaysia.
A Unique Approach to Festive Storytelling
Carro’s creative director, Simond Chew, highlights the departure from conventional emotional narratives by infusing a high-energy, comedic car chase adventure into this year’s film. This fresh perspective aims to evoke the excitement of homeward-bound journeys, deviating from traditional sentimental portrayals.
International Presence and Services
The festive film, “Siapa Siti?,” is not only launched in Malaysia but also extends to Singapore and Indonesia, underscoring Carro’s broad regional presence.
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Check out the “Siapa Siti?” video here.
Conclusion
As families gear up for Hari Raya Aidilfitri, Carro’s “Siapa Siti?” film encapsulates the warmth of familial bonds and the significance of shared memories during the festive season. Through its innovative storytelling, Carro redefines the Raya film genre, offering a refreshing twist on the traditional narratives.
FAQ
1. Can I watch the “Siapa Siti?” film online?
Yes, you can watch the film on Carro’s official YouTube channel.
2. Does Carro operate solely in Malaysia?
Although Carro originated in Malaysia, it also caters to markets beyond Malaysia, including Singapore and Indonesia.
3. How can I sell my car with Carro?
To sell your car through Carro, visit their website and explore the selling options available to you.
