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ParTech Inc., a leader in unified commerce solutions for the restaurant and foodservice sectors, has announced a rebranding of two key products. Brink POS and PAR MENU will now be known as PAR POS and PAR Ordering, respectively, effective immediately, as indicated in a recent press release.
This rebranding reflects PAR’s dedication to simplifying restaurant management challenges and providing integrated solutions that boost operational efficiency and customer engagement.
“As the restaurant industry rapidly evolves, PAR Technology is not just keeping pace — we’re setting the standard,” stated Savneet Singh, CEO of PAR Technology, in the press release. “Renaming Brink POS to PAR POS and PAR MENU to PAR Ordering represents a strategic advancement, helping unify our brand and streamline our offerings. Our clients can anticipate the same exceptional value and support, now with a clearer emphasis on delivering solutions that foster better outcomes and adapt to their changing requirements.”
With a series of strategic acquisitions and ongoing innovation, PAR has created a product suite designed to enable restaurant brands to stand out while enhancing operational efficiencies. This rebranding initiative highlights PAR’s focus on building a cohesive platform that drives growth, increases guest satisfaction, and equips restaurant operators for success.
Current customers will experience a smooth transition to PAR POS and PAR Ordering, with no disruptions to existing features, support services, or integrations.
This rebranding comes on the heels of the successful transition from STUZO to PAR Retail, reinforcing PAR’s strategic vision for a unified platform that effectively serves both the restaurant and retail sectors. The new branding will be introduced over the next few months, ensuring that all products continue to uphold the high quality and innovation customers expect from PAR Technology.
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