BMW USA Sales on the Rise in Q1 Driven by Strong Crossover Sales
BMW of North America has recently disclosed its first-quarter sales figures for 2024, showing promising results for the BMW and MINI brands in the U.S. The BMW brand recorded a total of 84,475 vehicle sales, indicating a 2.4% increase compared to the same period in 2023.
A Positive Start to 2024
Sebastian Mackensen, the President and CEO of BMW of North America, expressed satisfaction with the solid start in 2024. He attributed this success to the quality of their vehicles and the wide range of options available for customers to choose from. Mackensen emphasized the brand’s dedication to delivering a superior customer experience through their extensive dealer network.
Electrifying Performance
BMW’s commitment to electrification is evident in their lineup, with the recent addition of the BMW i5 in late 2023. The introduction of this model brought the total number of fully electric offerings in the U.S. to four, which include the BMW i4, BMW i5, BMW i7 Sedans, and the BMW iX Sports Activity Vehicle. Notably, electric vehicle sales accounted for 12.7% of total U.S. sales in Q1 2024, with 10,713 units sold.
Plug-In Hybrid Expansion
In addition to their electric models, BMW also boasts a lineup of plug-in hybrid electric vehicles. The current roster includes the BMW X5 xDrive50e, BMW 330e, BMW 750e, and BMW XM, with plans to introduce the BMW 550e later in the year.
Conclusion
BMW’s Q1 sales report reflects a successful start to the year, driven by a mix of strong crossover sales and a growing emphasis on electrification through both fully electric and plug-in hybrid models. The company’s commitment to offering customers diverse options and a top-notch driving experience continues to resonate well in the U.S. market.
FAQs
1. How many electric models does BMW offer in the U.S.?
BMW currently offers four fully electric models in the U.S., namely the BMW i4, BMW i5, BMW i7 Sedans, and the BMW iX Sports Activity Vehicle.
2. What percentage of total U.S. sales did electric vehicles represent for BMW in Q1 2024?
Electric vehicles accounted for approximately 12.7% of BMW’s total U.S. sales in the first quarter of 2024.
3. Which plug-in hybrid electric models are part of BMW’s lineup?
BMW’s plug-in hybrid lineup includes the BMW X5 xDrive50e, BMW 330e, BMW 750e, and BMW XM, with plans to introduce the BMW 550e later in the year.
By staying ahead in the electric vehicle market and offering a diverse range of vehicles, BMW continues to drive success in the U.S. automotive industry.
