Despite indications from new trademark filings suggesting improvements in its naming conventions, BMW has made a rather unconventional naming choice for its sports car lineup. In a recent dialogue at the i5 launch, BMW M CEO Frank van Meel announced that traditional M cars will be phased out in favor of M Competition models.
For nearly the past ten years, BMW M has adhered to a similar release schedule for most of its models. Initially, the standard M car—be it an M3, M4, M5, or the like—would be launched, followed by the introduction of the M Competition variant about a year later. The Competition edition would have some minor aesthetic distinctions, a few additional horsepower, and perhaps subtle adjustments in handling, but nothing too significant. Since the regular introduction of Competition models by BMW, they have gained significant popularity among consumers, prompting BMW to now prioritize them in their lineup.
“We will no longer differentiate between M and M Competition; all models will be Competition moving forward,” stated van Meel, according to Car Throttle.
BMW M3 Competition | BMW
This essentially means that M cars will receive enhanced performance and athletic characteristics right from the start. Some might argue that standard M cars have often been perceived as too tame, lacking the inherent fierceness the brand was renowned for. In recent times, one would have to upgrade to the M Competition variant, or even more spirited CS and CSL editions, to experience that same level of aggressive performance. Therefore, it is positive that entry-level M cars will now possess a sportier flair right off the bat.
This development comes as no great shock. Competition models have garnered such significant favor that BMW M has already ceased production of standard versions of its M SUVs and the M8. Furthermore, the M3 Touring is exclusively available in its Competition iteration. It is evident that customers are less intrigued by milder M cars, and BMW is finally acknowledging this. Nevertheless, van Meel’s statements are somewhat puzzling, essentially indicating that BMW M will discontinue the base models and retain the Competition variants, which will now become the new standard vehicles but retain the Competition designation.
Update: A spokesperson from BMW USA informed The Drive that BMW M will eliminate the “Competition” moniker in upcoming model series, but the standard M models will maintain the sportiness associated with Competition variants. Therefore, the model hierarchy at the M Division will consist of: BMW M models, M CS models, and M CSL models. While this hierarchy may not be applicable to every M model, it will be the standard going forward.
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