Established in 2018 in Chongqing, China, AVATR Technology is supported by Changan Automobile and the prominent Chinese battery manufacturer, CATL. The company is committed to exploring forward-thinking, user-friendly mobility solutions and delivering an intelligent user experience. Drawing inspiration from the term “avatar,” AVATR aspires to allow users to create an alternate self in an intelligent parallel universe, serving as “your most emotionally intelligent companion.” Introducing the AVATR 012 — a distinctive luxury driving experience that harmoniously combines European fashion with China’s electric vehicle (EV) technology.
Introducing the AVATR 012
Collaboratively developed with Kim Jones, the creative director of Dior Men and artistic director of Fendi Women’s, the AVATR 012 is a limited-edition work of art that signifies a new standard of luxury within the automotive sector. Following the AVATR 011 — a partnership with Matthew M. Williams, co-founder of 1017 ALYX 9SM — the AVATR 012 also presents limited edition variants that blend high fashion with state-of-the-art automotive technology. This exclusive luxury vehicle epitomizes AVATR’s dedication to redefining luxury in the electric vehicle landscape.
Design Philosophy of AVATR
The AVATR 012 exemplifies the brand’s commitment to user-centric premium design, with every element crafted to deliver an exceptional futuristic luxury experience. Featuring a four-seat arrangement, the interior merges traditional craftsmanship with innovative design to provide ample space and comfort, complemented by graphene heating technology that promotes health benefits. The use of sustainable Nappa vegetable-tanned leather, meticulously stitched throughout, enhances the vehicle’s luxurious ambiance.
Advanced technology is deftly woven into the interior design, highlighted by a starry sky ceiling that features 64-color patterns and ambient lighting, creating a customizable and romantic atmosphere. Moreover, a nano water ion generator is employed to maintain a fresh and clean cabin environment. The uniquely designed 21-inch forged wheels boast a hollow structure for lightweight performance, enhancing the vehicle’s futuristic look. The high-gloss polished surface complements the liquid silver exterior, further adding to the car’s visual sophistication.
Influence of Kim Jones
The visual design of the AVATR 012 draws considerable inspiration from Kim Jones’s residence. The car’s liquid silver exterior mirrors the striking architecture of Jones’s home, featuring a brilliant metallic sheen and a fluid texture that conveys motion. Additionally, the color palette inside the vehicle reflects Jones’s architectural influences and personal style. The luxe combination of ivory-white and brown hues echoes both the designer’s living space and his signature fashion collections.
Regarding the project, Kim Jones remarked, “This is my first experience working on a car. It was a challenge to translate the luxury I am accustomed to into the realm of automotive design. The AVATR 012 is influenced by my home, representing an extension of my personality and a reflection of my lifestyle. This vehicle is more than just transportation; it embodies personal expression.”
The limited edition AVATR 012 stands at the convergence of art, fashion, and technology. It transcends the conventional idea of a car; it embodies the aspirations of its users, merging elegant lines, premium materials, and innovative technology into a classic masterpiece.
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