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Luxury automakers are facing significant market shifts. Recently, Porsche announced it would be discontinuing the 718 Boxster and Cayman models, while Mercedes-Benz previously revealed plans to eliminate half of its lineup, particularly targeting coupes, convertibles, and wagons. Now, it appears Audi is set to follow suit, planning to exit the two-door and convertible market. This news is disheartening.
Factors such as ongoing cost reductions, profit maximization, and shifting consumer preferences contribute to the diminishing array of non-SUV options available each year. So far, in 2024, we’ve noted the discontinuation of models like the Alfa Romeo Quadrifoglio, Chevy Malibu, Nissan GT-R, Nissan Versa, and Subaru Legacy.
Although Audi has yet to officially announce the discontinuation of its A5, S5, and RS5 coupe and cabriolet lines, an observation made by Carscoops indicates that their absence from the 2025 model-year lineup is notable. According to an official statement, the 2025 A5 lineup will only feature the A5 Sportback, S5 Sportback, and RS5 Sportback.
This situation is unfortunate.
This marks the first time in many decades that Audi’s offerings will lack both coupe and convertible models. It’s worth noting that Audi has a history of producing exceptional coupes. The company discontinued the R8 and TT last year due to sales performance and the shift toward electrification, but both models still hold a treasured place in automotive history.
While their designs were distinct, they each exhibit timeless qualities. The TT, while not the most powerful option, was beloved for its charm and drove experience, similar to the MX-5 Miata. Conversely, the R8 was born as a V8 engine powerhouse, later offering a V10 option, and its farewell involved a thrilling lap at Laguna Seca. Fans appreciated such moments, as evidenced by the fond memories associated with their legacy.
As for the A5 and its high-performance variants, we’ve always had a fondness for them. We’re grateful that Audi is retaining some models within its heavily crossover-oriented lineup. However, it’s clear that even when automakers want to maintain certain models, circumstances often steer them in a different direction.
For instance, Genesis previously stated it would continue producing sedans, yet the G70 has been excluded from future production forecasts. Additionally, even Porsche is unable to preserve manual transmissions; starting with the 2025 model, the iconic 911 will be without a traditional stick shift for the first time in its 60-year history.
So, here’s to all the coupes and convertibles—not forgetting all the enjoyment they brought during their time.
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