“Alfa Romeo will no longer retail internal combustion engines to consumers by 2027,” Dominique emphasized. “The fastest-growing luxury automaker in the US—Tesla—is outshining the competition. We perceive ourselves as distinct from the rest. Conformity is not our style. We don’t want to be just another monotonous BMW… Our clientele often cites that they opt for Alfas because ‘You’re not like the rest.'”
2024 Alfa Romeo Tonale
Alfa Romeo is on the verge of introducing a third offering to its assortment in the US, the Tonale crossover. This addition will complement the Giulia sedan and Stelvio SUV in competing against models like the BMW 3-Series and Mercedes-Benz GLC-Class. For instance, an E-segment SUV from Alfa Romeo would be in a similar size category as a BMW X5. This was an area where Alfa has been lacking ever since it re-entered the US market in 2014 following a two-decade absence. The brand’s preference for European-sized vehicles has kept it a step behind its US competitors who have been selling considerably larger models.
“Our upcoming E-segment vehicle will be crafted and styled in Italy but will be tailored to cater to American consumers,” Dominique stated. “Elements such as size, features, layout, cupholder dimensions, technology, etc., will be optimized for the North American market. The US is anticipated to account for 70% of sales for this new model, hence it must resonate well with the American audience.”
Jerry Perez contributed to this report.
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