According to Dominique, the focus is on creating a driving experience centered on the driver, blending aesthetics with strong performance and incorporating an appropriate level of technology to meet customer requirements. He also took a dig at Tesla to underscore his point, saying, “We [Alfa] aren’t aiming to be at the forefront of adopting numerous new technologies—we want to ensure competitiveness. Our primary goal is not to outpace Tesla, who tends to prioritize software and technology over vehicle chassis integrity. Our focus is on crafting a driver-focused experience fused with elegance, high performance, and the suitable technology levels to meet consumer demands.”
It should be noted that the concept of providing more options for enthusiasts already exists in the realm of internal combustion engine vehicles. A prime example is BMW, which offers various powertrain selections across its vehicle lineup, showcasing that Alfa Romeo’s vision is achievable without solely venturing into full-scale electrification. However, as a smaller brand with ambitions to expand, Alfa lacks the resources to develop a fully diversified range of ICE or hybrid car models akin to larger players like the aforementioned German automaker. Now under the umbrella of the extensive Stellantis group, the Italian company can leverage shared components with other brands’ EVs discreetly. Dominique emphasized, “The essential hardware remains consistent.” The differences could revolve around factors like battery size or motor specifications rather than introducing entirely new engines or transmissions.
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