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Isuzu Ute Australia bought extra automobiles right here in 2023 than in any yr, sitting within the high 10 and providing one of many three best-selling automobiles in our market.
It bought 45,341 automobiles in 2023, up 28.4 per cent yr over yr. It was Australia’s tenth best-selling model, beating out the likes of Volkswagen and Nissan regardless of having solely two automobiles to promote.
It had 3.7 per cent share of the Australian new automotive market, which swelled to a grand complete of 1,216,780 new passenger and business car gross sales.
Not solely was 2023 Isuzu Ute Australia’s greatest yr, but it surely was additionally the most effective yr of gross sales for each of its two fashions.
Isuzu bought 31,202 D-Max utes, making it Australia’s third best-selling car behind the Ford Ranger and Toyota HiLux.
4×2 D-Max gross sales had been up 36.7 per cent yr over yr, whereas 4×4 gross sales had been up 26.4 per cent. The D-Max was Australia’s second best-selling 4×2 ute, beating out the Ranger, although it was considerably behind each the Ranger and HiLux in 4×4 gross sales.
Isuzu bought 14,139 examples of the MU-X SUV, up 28.7 per cent. It sat simply behind the rival Ford Everest in gross sales (15,071 models), although each had been outsold by the Toyota Prado (20,710 gross sales).
“We recognize that it hasn’t been the simplest of years for our two-car model and the business general, with quite a few logistical challenges effecting deliveries all year long,” stated IUA managing director Junta Matsui.
“However with some strategic drawback fixing and laborious work we had been in a position to work round these challenges and ship buyer orders as shortly as doable.
“With the D-Max and MU-X recognised as two of Australia’s most-popular and best-value automobiles on sale immediately, together with wholesome ranges of car inventory touchdown at sellers domestically, we’re optimistic that this constructive trajectory will proceed effectively into 2024 and past.”
Isuzu’s MU-X should cope with a brand new, extra boldly styled Prado, due mid-year, which might additional cement that nameplate’s dominance.
In the meantime, the D-Max will face off with a brand new technology of the Mitsubishi Triton, due in February, a rival which has beforehand occupied the rostrum spot within the ute section.
Late in 2023, the corporate celebrated 15 years on the Australian market and 300,000 cumulative deliveries.
Total, since its launch in 2008 and the tip of 2023, Isuzu has bought 311,641 automobiles in Australia: 225,145 D-Max utes and 86,496 MU-X SUVs.
MORE: Every part Isuzu D-Max
MORE: Every part Isuzu MU-X
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