2025 Volkswagen ID.Buzz Channels Nostalgia and Revitalizes the Minivan Concept

• The U.S. model features three rows and is 10 inches longer than the European version introduced two years ago.
• It comes with a larger 91-kWh battery pack and a more powerful rear motor.
• The EPA-rated range reaches up to 234 miles, with a 10-80% charge in just 26 minutes.
• Pricing starts at $61,545, going up to $71,545 for the top-tier 1st Edition AWD.

Volkswagen’s revamped electric Bus is finally making its way to the U.S. market. Strategically designed, it effectively captures the essence of both nostalgia and modern innovation.

The ID.Buzz has garnered widespread interest. While its arrival is delayed and marked by years of development challenges, it still ignites fond memories for many, appealing to multiple generations with its classic design and recognizable two-tone coloring.

Recently, I tested the ID.Buzz not in a major city like San Francisco but on the winding backroads and suburban areas of north Georgia. The enthusiastic responses—ranging from curious onlookers to approving thumbs-up from drivers of various vehicles—revealed a strong mass-market appeal that goes beyond traditional “blue” states and counterculture hubs.

Wherever the ID.Buzz travels, it draws smiles and cultivates a positive vibe amidst the current polarized atmosphere surrounding electric vehicles. Its appeal transcends its electric nature, resonating with many involved.

If Volkswagen had concerns about the timing of its launch, the delay may have inadvertently allowed the ID.Buzz to flourish as it sets itself apart from being merely a nostalgic nod to the past.

Stylish and Fun: The ID.Buzz Design

In contrast to many recent vehicles—admittedly including VW’s own New Beetle—the Buzz effortlessly incorporates retro elements without overwhelming its modernity. It strikes a balance between nostalgic charm and functional versatility.

Although inspired by styles from the ’50s and ’60s, the ID.Buzz primarily presents itself as a contemporary reinterpretation of the Eurovan, characterized by a flat-floor layout and three rows of seating that can accommodate up to seven passengers along with significant cargo space.

The U.S. version of the ID.Buzz comes in various attractive two-tone combinations, featuring colors paired with white, a Cherry Red-gray variation, or sleek monochromatic options in white, gray, or black. Presently, the ID.Buzz is exclusively available in the three-row format, measuring 195.4 inches in total length and boasting a spacious wheelbase of 127.5 inches. Its overall height of 76.2 inches makes it approximately 10 inches taller than VW’s ID.4 crossover, while the 6.1 inches of ground clearance should facilitate access to campsites or trails.

Driving Impressions: Heavy Yet Responsive

Volkswagen opted for a longer wheelbase for the U.S. model of the ID.Buzz, contributing to a two-year delay in its launch. Enhancements include an additional 10 inches in length, a revamped infotainment system, software updates, and a stronger rear motor paired with a larger 91-kWh battery instead of the previously used 82 kWh in European models.

How does the ID.Buzz perform on the road? It’s heavy—nearly three tons. While the suspension is designed for comfort, the low center of gravity and responsive steering still make it manageable. Experience behind the wheel is reminiscent of a minivan. At 78.1 inches wide (not including mirrors), it handled well on narrow roads in Georgia, making it easy to stay in lane.

The size is comparable to some three-row SUVs, and the turning radius is remarkable at 37.4 feet for the single-motor rear-wheel drive variant, increasing to 42.7 feet for AWD models. The traditional view through the windshield enhances driving ease, unlike relying entirely on camera systems and sensors.

While VW hasn’t heavily revised the suspension setup for this U.S. launch, the ID.Buzz showed less nosedive during aggressive braking compared to the shorter version I drove previously, likely due to the extended length.

The vehicle features VW’s improved electric drivetrain (AP550) at the rear, delivering 282 horsepower and 413 lb-ft of torque. Future AWD versions will also incorporate a front motor, increasing total output to 335 horsepower.

Some reviewers have remarked on its sluggishness, but I found the single-motor model to be quite lively. It boasts a 0-60 mph time of 6.0 seconds for dual-motor versions and 7.5 seconds for rear-wheel-drive models. The towing capacity of the ID.Buzz is rated at 2,600 pounds for braked trailers and 1,650 pounds unbraked.

Indeed, it’s hefty. The single-motor model I drove weighed just shy of three tons, and with dual-motor AWD, it reaches 6,197 pounds.

Efficiency and Range of the ID.Buzz

Similar to other VW electric vehicles, switching the gear shifter allows you to choose between ‘D’ for minimal regeneration or ‘B’ for enhanced regeneration. Activating Sport mode increases recovery levels across both settings, making it suitable for hilly terrain, although one-pedal driving isn’t an option here. Thankfully, the brake pedal response is intuitive and smoothly progressive.

According to VW, the ID.Buzz achieves approximately 2.5 miles per kWh (83 MPGe) combined, with the EPA highway cycle estimating about 2.2 mi/kwh (75 MPGe). During a 110-mile loop through mountainous terrain, incorporating various speed limits, I averaged 2.6 mi/kwh, whereas at steady highway speeds of 65-70 mph, I averaged around 2.4 mi/kwh.

I also charged the ID.Buzz using an 11-kW onboard charger with Level 2 charging and DC fast charging. At a 160-kW CCS connection while at a 44% charge, I achieved a peak power of 117 kW around 49%, reaching 90% in approximately 30 minutes. According to VW, rapid DC charging up to 200 kW enables a charge from 10-80% in as little as 26 minutes.

While the gauge suggests a full charge provides a maximum of 191 miles, our experiences aligned closely with the ID.Buzz’s EPA estimate of 234 miles (or 231 miles for the AWD version).

Integrated navigation offers trip planning that can precondition the battery for optimal charging rates at scheduled stops, or users can opt to utilize their preferred mapping applications through Apple CarPlay or Android Auto. Personally, I found both systems worked effectively, switching between them as needed.

Spaciousness and Technology in the ID.Buzz

The three-row ID.Buzz features ample storage options across door bins and other compartments. The front console can be completely removed, functioning as a mini-cooler, while a pull-out drawer with cup holders offers additional space while maintaining a sense of openness within the vehicle. Multiple door bins and a dash tray provide adequate storage for smaller items during road trips.

The ISO support for the front seating includes heating, cooling, and power adjustments, contributing to comfort during extended travel. The conveniently powered sliding door operates similarly to premium minivans—a feature that seamlessly integrates into the vehicle’s overall user-friendly design. The biggest consideration for prospective buyers will be seating arrangements; opting for captain’s chairs in AWD versions reduces capacity to six passengers.

While the rear cargo space may seem unconventional initially—with storage compartments under a solid hinged door—folding both the second and third rows achieves a flat loading area, although a small height difference persists. If camping or sleeping within the vehicle is the goal, a wooden platform can help level it out. Removing the heavy seats increases available space for those looking to utilize the ID.Buzz for functions beyond transportation.

Volkswagen anticipates that many ID.Buzz customers will transition from larger SUVs, claiming it offers greater interior space compared to the Atlas while maintaining the dimensions of the Cross Sport. VW also promotes exceptional third-row legroom compared to other vehicles in the American market.

One of the standout features carried over from the ID.4 and the Euro-spec ID.Buzz is the consolidated power window controls, merging front and rear window functionalities into a single switch—a design choice that can be a bit confusing. Why VW, why?

My only other criticism lies within what is otherwise a strong point—the tranquility of the ride and the separation from road noise. A bit of wind noise becomes noticeable beyond 65 mph, particularly in the zone between the front pillar and side mirror, occasionally escalating to a whistle at over 80 mph. It’s worth noting that the model I drove was still in pre-production status; final window sealing may differ.

The U.S. version of the ID.Buzz has a drag coefficient of 0.29 and a maximum speed of 99 mph, up from the previous 90 mph in Euro models.

Pricing of the ID.Buzz: A Controversial Decision

The pricing strategy for the ID.Buzz raises eyebrows.

While its design incorporates functional interiors and subtle retro elements, the primary question remains: why does VW classify the ID.Buzz as a niche product?

The base price starts at $61,545, which includes a $1,550 destination fee. The Pro S trim comes packed with advanced safety technologies, three-zone climate control, a power tailgate, power sliding doors, heated second-row seats, and the upgraded 12.9-inch infotainment system. Pro S Plus trims feature a retractable tow hitch, head-up display, premium Harmon Kardon sound system, and captain’s chairs in AWD versions. The highest-tier 1st Edition starts at $67,045 for the single-motor version and $71,545 for AWD, with additional features like a panoramic roof, optional two-tone finishes, roof crossbars, and floor mats.

The particular ID.Buzz on test, a Pro S Plus in Cabana Blue and Candy White with a Dune interior and an optional $1,495 electrochromic panoramic roof (67.4 inches by 40.8 inches), totaled $67,535. This feature turned a pearlescent gray under sunlight, and VW claims it and the retractable hitch are firsts for their offerings in America.

With no current plans for U.S. production, buyers will miss out on the $7,500 federal tax credit, although leasing discounts may be available due to loopholes. VW did not develop the ID.Buzz through traditional consumer channels; instead, it emerged from their commercial vehicle division, seemingly sidestepping the importance of placing this model at the forefront of the brand’s identity.

Reflecting on history, back in 1965 as Microbus sales began to climb amid the counterculture movement, the average vehicle cost $2,650, with the Microbus priced around $2,550. Adjusting for inflation, that price equates to around $25,400 today.

In contrast, the current average vehicle price is about $48,000. Thus, VW’s decision to price the ID.Buzz at 25% above average suggests they perceive it as a premium niche product that may not have enduring market stay.

Nonetheless, in its current form, the ID.Buzz could appeal to a unique market for years to come. This vehicle is just as eye-catching as the earlier renowned minivans, maintaining visual charm and remaining memorable with time.

The ID.Buzz would have been more successful positioned as a basic vehicle around $40,000, much like the earlier Scion models. Such a pricing strategy would appeal widely to businesses, active individuals, and families seeking adaptable vehicles fitting various needs over time. Moreover, it could help alleviate dealerships’ concerns regarding retail viability in the evolving EV landscape.

As things stand, the ID.Buzz is an impressive vehicle that may constrain the brand’s future within a narrow spectrum in the U.S. market.

The question remains: will potential ID.Buzz customers opt for a Kia EV9 or a base model Rivian R1S instead? How will VW dealerships manage pricing? The race is on.