While many automakers are investing heavily in hybrid, electric, and self-driving technologies, Mazda is taking a unique route that may delay the introduction of hybrid vehicles in the U.S. for at least five years, provided current government regulations remain unchanged.
In a recent interview with Mazda North America CEO Masahiro Moro, The Drive discovered that the Japanese car manufacturer is not rushing to implement hybrid or electric powertrains, citing the efficiency of its existing SkyActiv Technology gasoline engines as the reason.
“Our main strength lies in our highly efficient SkyActiv engines, so there’s no need for a significant hybrid system to pair with our combustion engine,” Moro stated during the conversation.
“Right now, in the USA, I don’t think that’s necessary, but in five years, we’ll be prepared to take that step,” he added.
Considering Mazda’s passion for creating cars that are both enjoyable to drive and fuel-efficient, delaying the electrification process seems logical. Notably, Ikuo Maeda, Mazda’s design chief, previously indicated that the automaker will not adhere to current drivetrain trends, and its first electrified model will not be a sports car.
In a recent statement, Ichiro Hirose, Mazda’s Executive Officer for Powertrain Development, noted that the company is “looking into” the possibility of a rotary hybrid engine, although he emphasized that this would primarily serve to meet strict regulatory requirements rather than focusing on performance.
“I believe we need to adapt to changes in technology, including connected vehicles, autonomous vehicles, car-sharing, and electrification,” Moro said. “We’ve partnered with major manufacturers like Toyota, and we possess the necessary technology. Our approach to leveraging this technology will differ significantly from that of larger players in the industry.”
“We certainly have a small hybrid system ready to implement, but only in response to regulatory demands and at the appropriate time,” he clarified.
As emissions regulations evolve globally, having a readily available hybrid system will be vital for Mazda’s ability to adapt quickly to shifting market dynamics. While Moro did not confirm whether hybrid powertrain development is currently underway, it was evident that the company has established effective contingency plans.
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