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Bugatti has established its reputation on the principle of exclusivity. This renowned car manufacturer, based in Molsheim, is recognized for its high-performance sports cars, which come with price tags so extravagant that potential buyers need significant wealth to purchase them new. Interest in such luxurious vehicles generally reflects a deep passion for cars, or at least a desire to showcase affluence. Recently, a spokesperson for Bugatti revealed that the average customer owns a staggering 42 different cars.
Of those 42 vehicles, it is common for at least two to be Bugatti models. While we are left to speculate about the additional cars in the garages of these affluent owners, one can only imagine the impressive selections on display.
For those curious about the price of a brand-new Bugatti, the latest model is the $12.5 million La Voiture Noire. If that exceeds your budget, the $5.8 million Divo, with its formidable 1,478 horsepower, might be a more suitable option. If even that feels too pricey, there’s always the Chiron, which starts at $3 million and satisfies many speed enthusiasts.
For everyone else, a $350 officially licensed Lego kit may have to suffice.
According to Knight Frank’s latest Wealth Report, 2023 is anticipated to see a total of 2,696 billionaires globally, with one-third residing in Asia. North America and Europe are also expected to experience an increase in their billionaire counts, with projected growth rates of 17% and 18%, respectively. This surge in wealth has fueled a significant rise in sales of luxury automobiles, particularly those priced over $180,000, which have quadrupled.
Bugatti recognizes that many of its clients are not interested in driving a gas-hungry, 16-cylinder, quad-turbo vehicle on congested city streets. Some of their European customers may soon face restrictions on such driving habits. In response, Bugatti plans to create an “everyday” ultra-luxury car for its clientele, prioritizing practicality without compromising on their lavish lifestyle—a likely addition to their already impressive collection..
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