This week, Aston Martin revealed its collaboration with NFL superstar and New England Patriots quarterback Tom Brady to help shape the design of the brand’s future luxury vehicles. As part of this partnership, Brady will both showcase Aston Martin’s latest innovations and star in a YouTube series that focuses on the company’s design philosophy while also designing his own car. This alliance was initially hinted at back in February when Aston Martin announced a secret project with the five-time Super Bowl champion. Now, just two months later, the company has provided a comprehensive roadmap for a long-term partnership with the famous athlete.
Aston Martin has released a teaser on its YouTube channel for the upcoming series titled “Category of One; Why Beauty Matters,” which features Brady and explores the creative process behind the company’s car designs. The first video serves as a brief teaser, and while details about the show’s official premiere later this year remain scarce, the brand has previously delivered high-quality content that promises an exciting viewing experience.
Apart from the YouTube series, Brady will also have the opportunity to create his own version of the new Vanquish S, a process that is expected to be documented in the series. The completed vehicle will be unveiled in the summer. Additionally, Brady will promote the brand by driving a DB11, which could lead to his garage being filled exclusively with British sports cars in the near future.
Aston Martin believes that Brady is an ideal partner due to his alignment with the brand’s vision for the design and construction of luxury performance vehicles. As an avid fan, Brady reportedly supports Aston Martin’s direction, confident that it will contribute to a long-lasting and successful legacy for the company..
