Victory Chrysler Dodge Jeep Ram in Kingwood, West Virginia, has taken a unique approach to vehicle testing by introducing its own off-road course, complementing its expansive indoor showroom that can accommodate nearly 20 cars. While potential buyers can still experience a test drive, one significant limitation exists: customers must ride as passengers while a dealership representative handles the driving. This setup is primarily meant as a demonstration of the vehicle’s capabilities rather than a typical test drive.
The dealership occupies ten acres of rugged land, where the course was conceived by a salesman passionate about Wranglers. The trail, approximately three-quarters of a mile long, winds through the woods behind the dealership and features a muddy, rustic path designed to showcase the off-road abilities of Jeep vehicles without pushing the limits too far. Although the course is largely tailored for Wranglers, it is open to any model, as long as it’s a Jeep; Ram trucks are too large, and Dodge and Chrysler vehicles are not permitted for obvious reasons.
This initiative not only highlights the toughness of Jeep vehicles but also addresses practical needs for residents in rural West Virginia, where navigating harsh winter conditions can turn simple drives, like up a steep driveway, into challenging off-road experiences.
Due to innovative ideas like this one, Victory Chrysler has achieved the top spot in customer satisfaction among FCA dealers across a four-state area, outperforming around eighty competitors. If you’re in the market for a Jeep in the Appalachian region, this dealership is definitely worth a visit..
