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Stellantis manufacturers Ram, Jeep, Dodge, and Chrysler have historically been staples at main U.S. auto exhibits, however which will not be the case.
The automaker this week mentioned it’s pulling out of subsequent month’s 2024 Chicago auto present because it reevaluates its advertising and marketing spend amid what it deems to be a “difficult U.S. automotive market.”
In an announcement to the Detroit Free Press, Stellantis spokesman Rick Deneau mentioned the automaker will assess its presence at different exhibits on a “case-by-case foundation.”
The Chicago auto present will not be the primary main U.S. auto present the automaker will skip. Citing final 12 months’s UAW strike as the explanation, Stellantis pulled out of the SEMA present and Los Angeles auto present that each ran in November. The automaker may even skip subsequent week’s 2024 CES in Las Vegas. Although targeted on client electronics, CES over time has change into a significant occasion for automakers exhibiting new car ideas and know-how.
Chrysler Airflow idea
Automotive Information (subscription required) additionally reported this week that Stellantis will skip a number of the smaller regional exhibits such because the Houston auto present and North Texas Auto Expo, each of which have been common occasions for the Ram and Jeep manufacturers particularly.
Some exhibits will nonetheless have some Stellantis manufacturers on show, although the manufacturers will likely be represented by sellers and never Stellantis. The automaker instructed Automotive Information it should go away it as much as sellers whether or not to participant in exhibits that the mothership skips.
The pandemic and the rise of social media have led to many automakers decreasing their presence at auto exhibits or skipping them altogether. This has resulted in quite a lot of exhibits across the globe being tweaked or totally revamped to draw each exhibitors and guests.
Germany’s prime auto present was given a revamp in 2021, together with being hosted in Munich for the primary time as an alternative of the standard house of Frankfurt. The revamped present additionally positioned a higher emphasis on city and sustainable mobility options, versus the luxurious and high-performance automobiles which have historically dominated the present. The annual auto present in Geneva was additionally affected by the pandemic, with quite a lot of exhibits canceled. This led the organizer in 2021 to strike a cope with Qatar’s tourism board to separate internet hosting of the present between Qatar and the standard house of Switzerland. The Detroit auto present additionally moved from January to September with higher emphasis placed on attendee experiences.
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