On Track: An Interview with Lando Norris, F1 Champion and TUMI Brand Ambassador

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By Car Brand Experts


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Lando Norris, the talented McLaren Formula 1 driver, recently secured first place at the Singapore Grand Prix. After a brief celebration on the winner’s podium, he is already focused on his next race. Norris’ collaboration with TUMI reflects their mutual dedication to precision, performance, and innovation.

For someone always on the move like Norris, TUMI represents the ideal travel companion, embodying a lifestyle that prioritizes efficiency while navigating global circuits. Prior to his impressive victory, we had the opportunity to speak with Norris about his experiences in Singapore, his travel essentials, and his partnership with TUMI.

What do you look forward to the most at the Singapore Grand Prix?

LANDO NORRIS (LN): This is where I launched my lando.jpg account, so I make it a point to explore and capture moments whenever I’m in Singapore.

How does the Singaporean climate impact your performance?

LN: I don’t believe it affects my performance, but we do approach this race differently by doing more heat training beforehand and taking ice baths immediately after our sessions.

How do you and your team adjust your routine for the night race schedule?

LN: We essentially maintain European time throughout the weekend, so we eat dinner when everyone else is having breakfast and the other way around.

Where do you typically go when you’re in Singapore?

LN: I’ve taken up Padel in the past year, and there’s a court I visited last year that I plan to return to this time!

What are some essentials you always bring when you travel?

LN: I’m an avid gamer, so I always pack my gaming laptop, which is why the TUMI Navigation Backpack is ideal for me; it accommodates my laptop and other essentials. I also never travel without my LN4 hoodie, as I prefer comfortable clothes on the go.

What does it mean to you to be a TUMI ambassador, both personally and professionally?

LN: This is my third year as a TUMI ambassador, and collaborating with the team has been enjoyable. Both TUMI and I value innovation and practicality while ensuring a stylish appearance. TUMI’s products, including packing cases, backpacks, and accessories like shoe bags and packing cubes, have significantly improved my travel experience, allowing me to focus on giving my best performance, whether during race weekends or when with loved ones.

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What aspects of TUMI’s values and products resonate with your personal and professional philosophy?

LN: Both TUMI and I strive for success and continuous growth. I am always looking to enhance my performance, and TUMI mirrors that by constantly innovating and improving its products.

How do you use TUMI products in your daily life and travels? Are there specific items you can’t do without?

LN: Given how frequently I travel, I always have TUMI with me—usually my carry-on or backpack. It’s tough to choose just one favorite, but I find myself reaching for the 19 Degree Aluminium carry-on case the most. It’s stylish as well as functional—definitely a winning combination.

What excites you about the new Turin collection? Which bag from the collection is your personal favorite and why?

LN: I really appreciate how sleek the Turin collection is; the standout item for me is definitely the Allora Tote featuring the silver ‘T’ logo.

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What role does travel play beyond racing, and how do TUMI products enhance that experience?

LN: Travel, outside of racing, allows me to connect with people and immerse myself in different cultures. TUMI enhances these experiences with its functional and durable products. Whether I need a compact sling for a day trip or a spacious case for longer excursions, TUMI offers everything necessary for efficient travel.

Can you share a memorable experience where TUMI products made a notable difference for you?

LN: One standout experience is simply being able to fit everything back into my bags by the end of the weekend. No matter how chaotic my packing gets, it always manages to work out!

Looking ahead, how do you envision your role with TUMI evolving?

LN: TUMI and I both share a strong commitment to performance and excellence in our fields. As our partnership develops, I’m eager to push boundaries and drive innovation together.

For more details, visit TUMI.

This article first appeared on Esquire Singapore.

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