Unlocking a $70 Billion Opportunity: Practical Strategies for Driving Growth in Catering

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By Car Brand Experts


The U.S. catering market is currently valued at approximately $70 billion, and as more companies bring employees back to the office, restaurants are increasingly prioritizing the expansion of their catering services. For various brands, whether they are quick-service restaurants (QSR) or casual dining establishments, catering presents a stable opportunity to diversify income and reach new customers.

Join industry leaders as they share actionable insights to help you navigate this expanding catering market and explore how restaurants are positioning themselves to meet growing demand. Whether you’re starting a new catering initiative or refining an existing one, we’ll provide you with practical strategies aimed at fostering growth.

We will discuss:

  • Emerging trends and changes in the catering market.
  • Effective tactics for efficiently growing your catering business.
  • Critical aspects of successful first-party and third-party catering solutions.
  • Frequent mistakes to avoid when fulfilling larger orders.
  • Future trends and consumer behaviors that will shape catering by 2025.

This is an excellent chance to gain insights from experts and position your restaurant to capture a larger segment of the catering market.

We look forward to seeing you!

Meet the speakers

brett spiegel

Brett Spiegel
VP of Direct Ordering
Checkmate

Brett serves as the VP of Direct Ordering at Checkmate, a leading provider of restaurant ordering solutions. With over a decade of experience, he has crafted sophisticated digital ordering systems for businesses ranging from small startups to large enterprises. As a co-founder of Koala, he developed a pioneering UX-as-a-Service platform tailored for restaurants. After selling Koala, Brett joined Checkmate to concentrate on developing direct ordering solutions including web and app platforms, kiosks, catering, loyalty programs, and marketing tools.

Michelle Smart
Chief Customer Care Officer
ezCater

Michelle is the Chief Customer Care Officer at ezCater. With extensive experience in customer service and technical systems, she excels at fostering strong partnerships and crafting solutions that help businesses thrive. Michelle has successfully driven business transformations for Fortune 1000 companies, specializing in strategy, process enhancement, and change management. Her collaborative approach is built on transparency and trust, aimed at helping partners fulfill their catering objectives.

jared

Jared Castronova
Head of Marketing Communications
Checkmate

Jared holds the position of Head of Marketing Communications at Checkmate, bringing more than 8 years of experience in the restaurant sector. As a marketing professional, he is skilled at simplifying complex digital ideas into practical strategies that drive growth for restaurant brands. His focus on creating highly relevant content helps teams achieve a competitive advantage in today’s digital-centric market. Throughout his career, including his stints at Olo and now Checkmate, Jared has dedicated himself to assisting restaurants in navigating the shifting digital landscape.

Meet the moderator

mandy

Mandy Wolf Detwiler
Editor
Pizza Marketplace and QSRweb

Mandy Wolf Detwiler is the site editor for PizzaMarketplace.com and QSRweb.com, bringing over 20 years of experience in covering food, people, and places.

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