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Car enthusiasts often don’t prioritize fashion, and this is reflected in the apparel associated with the automotive world, which typically lacks style. Wearing trendy outfits to a car meet is rather unusual. However, cars themselves can serve as a form of fashion statement. Recognizing this, many automotive brands have begun venturing into apparel by marketing items such as hats and fragrances. A visit to a high-end car dealership reveals walls lined with shirts adorned with various car logos. Amongst these brands, Lamborghini stands out not only for its vehicles but also for its commitment to fashion, as evidenced by its recent clothing line launch in Milan.
The new Collezione Automobili Lamborghini RTW spring/summer 2018 collection was unveiled during a special event at Milano Moda Uomo in Tortona, Milan. This clothing line draws inspiration from Lamborghini’s signature vehicles, particularly the Huracan Performante, boasting design elements that include hexagonal motifs. The collection offers a range of stylish apparel, including polos, leather supercar jackets, and coats that reflect Lamborghini’s distinctive aesthetic.
The launch event attracted a notable array of guests, including some impressive cars. Lamborghini showcased its legendary models, including the Miura SV, Aventador S, Huracan Performante, and Huracan Spyder, to draw in the crowd. Notably, American fashion blogger Scott Schuman made a splash by arriving in an Aventador Roadster, which he drove all the way from Florence..
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