The 2025 Volkswagen ID. Buzz is set to be one of the most striking and nostalgic vehicles on the road upon its release, evoking fond memories for some and idealized images of a bygone era for others.
However, once a design becomes commonplace, its unique charm can fade, making it difficult to feel that nostalgic connection for the third or fourth instance of seeing it in one day.
This issue may not be an immediate concern for this particular vehicle.
“One or Two” Per Dealership
According to Andrew Savvas, Volkswagen’s sales chief, each dealership will receive “one or two” ID. Buzz models when the vehicle launches later this year, as reported by Automotive News.
After the initial sales, availability will remain “quite tight,” Savvas added. Volkswagen plans to allocate ID. Buzz models to “dealers who performed exceptionally well with” the ID.4, the company’s first electric SUV offered in the U.S.
If you want to get your hands on one, it’s best to act quickly. “VW dealers were informed during a meeting earlier this September that the van is expected to arrive around Thanksgiving,” AN reports.
The ID. Buzz serves as the spiritual successor to the iconic VW Type 2, commonly referred to as the Bus, the Love Bus, and the Micro Bus among various other affectionate nicknames worldwide. This model was in production from the late 1940s until the early 2010s, becoming a symbol of 1960s counterculture in the United States.
It makes its return as an all-electric van with an estimated range of about 230 miles, generating 282 horsepower, and offering flexible seating for up to seven people. Pricing starts at $61,545 (including a $1,550 destination fee) and can reach the low $70,000s.
Plans to Keep it Fresh
While limited availability may frustrate customers who arrive at the dealership later, there is a calculated reason for this strategy. Savvas reported that dealers had provided “mostly positive feedback” regarding this selective distribution approach.
The unique allure of a design for a buyer can diminish over time, prompting automakers to find ways to maintain the freshness of their most captivating models.
“The car will sell extremely well for the first two years,” stated Volkswagen Group of America CEO Pablo Di Si in an interview with Automotive News. “After that, we need to introduce innovations and new versions, which we have planned, to keep it interesting and lively.”
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