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Chevrolet Colorado Awarded Finest Truck of the Yr by Hispanic Motor Press
2023-12-19
The Chevrolet Colorado continues to obtain popularity of its refined functionality and efficiency, its technological choices and its general worth, this time being awarded the 2024 Finest Truck of the Yr by the Hispanic Motor Press Affiliation (HMPA).
The award was introduced at AutoMobility LA by HMPA president Ricardo Rodriguez-Lengthy and a consultant panel of distinguished judges throughout their 14th annual HMPA program.
The 2024 jury panel is comprised of impartial Hispanic automotive media, content material creators and trade influencers who consider automobiles based mostly on standards together with general design, consolation, security, financial system, dealing with, efficiency, performance, infotainment integration, inside design, environmental necessities, driver satisfaction and value.
Chevrolet is proud to be distinguished on this class, particularly given the recognition of pickup vans amongst Hispanic shoppers. The 2023 Colorado lineup consists of Work Truck (WT), LT, Z71, ZR2 and first-ever Path Boss fashions. The lineup options three distinctive chassis stances to optimize every mannequin’s capabilities. Collectively, they compose a extra numerous vary of decisions tailor-made to the distinctive methods clients use their vans for work and leisure actions, together with off-roading.
“As Latinos, we search for probably the most worth in each considered one of our purchases,” stated Ricardo Rodriguez-Lengthy, president of Hispanic Motor Press. “Now we have immense shopping for energy and are discerning clients in relation to deciding on automobiles for ourselves, our households and our existence. HMP acknowledges the manufacturers that repeatedly meet the wants of our group and ship high quality, dependable merchandise.”
ABOUT CHEVROLET
Based in 1911 in Detroit, Chevrolet is now one of many world’s largest automotive manufacturers. Chevrolet fashions embrace electrical and fuel-efficient automobiles that function partaking efficiency, design that makes the guts beat, passive and lively security options and easy-to-use know-how, all at a price. Extra data on Chevrolet fashions will be discovered at www.chevrolet.com.
About Hispanic Motor Press
The Hispanic Motor Press Awards is the premier impartial Hispanic awards introduced within the nation for the Hispanic group to assist, educate, and pre-select one of the best automobile choices out there. The jury panel is comprised of nationwide Hispanic journalists, content material creators, and influencers who assess the automobiles whereas contemplating key buy drivers for Hispanic households in high quality, reliability, type, security, and worth.
Hispanic Motor Press Basis is a non-profit 501(c)3 with the target to teach and assist the Hispanic Shopper to maneuver in the direction of mobility that’s clear, reasonably priced, and able to lowering greenhouse emissions and enhance our air high quality.
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