Have you ever thought about the challenges faced by automotive marketing teams? They not only promote luxury products, but also have the tough task of advertising high-priced items to an audience that is often uninterested in such purchases. This is why many car commercials seem quite unusual. Today, advertisers need to connect with the younger generation, often relying on memes to capture their attention. Kia Motors has embraced this approach, rolling out a variety of trendy commercials aimed at a youthful crowd. Recall Kia’s memorable hamster ads from the early 2010s? Those lovable rodents are back to promote the turbocharged 2017 Kia Soul Exclaim.
Today, Kia Motors USA unveiled its new advertising campaign, which brings back the iconic team of oversized, tracksuit-wearing hamsters to showcase the latest sporty version of the Soul. The new commercial titled “The Arrival” follows a baby hamster making a daring escape from a hospital in a chase scene set to the tune of “Ace of Spades” by Motörhead, concluding with a glimpse of the new Soul. It appears that the beloved Hamster Trinity has welcomed a fourth member—can he dance the breakdance?
The Soul Exclaim is the latest addition to the Soul lineup, boasting a 201-horsepower engine and a six-speed automatic transmission. Priced at $16,100, it also offers several convenience packages that include advanced technology and stylish interior lighting. This combination of affordability and performance makes the enhanced Soul an appealing option for fans of sporty crossovers.
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