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Ford is planning to phase out sedans in the U.S., while the automotive industry prepares for a shift towards crossovers. However, Cadillac has taken a different direction. According to a report from Automotive News, General Motors has announced a $175 million investment in the upcoming generation of Cadillac sedans, indicating that the luxury brand is not abandoning sedans for SUVs just yet.
This investment will be directed toward the Lansing Grand River Assembly Plant in Michigan, which currently manufactures the Cadillac ATS and CTS as well as the Chevy Camaro, all built on GM’s Alpha platform. Cadillac plans to discontinue the ATS, CTS, and XTS sedans, replacing them with two new four-door models—the CT5 and CT4, which will join the lineup below the CT6. This strategy aims to create a cohesive range of small, medium, and large sedans with a uniform naming structure.
Production of the ATS sedan is already being halted, with the CT5 set to begin production next year, followed by the smaller CT4. This move takes place despite GM’s strategy to reduce investments in sedans across North America. It aligns with Cadillac’s ambition to launch a new model every six months until 2021. Assuming the XT4 displayed in New York earlier this year counted as the first of this series, there are still seven more vehicles on the horizon.
Out of these new models, two will be the previously mentioned sedans, leaving five additional vehicles uncertain. Questions remain about whether Cadillac will produce the Escala concept, the Elmiraj coupe, or the Ciel roadster, as well as the potential introduction of hybrid or electric models. Could it simply result in five more crossovers?
Only time will reveal the answers—GM is not yet providing clarity—and for now, enthusiasts can only hope that the CT5 and CT4 will feature proper V variants when they debut in the coming years.
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