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In the realm of the ultra-wealthy, high-priced vehicles are commonplace. Affluent individuals have always had a penchant for luxurious cars, but one aspect they particularly covet is exclusivity. With the Ford Mustang GTD, which comes equipped with 800 horsepower and retails for $325,000, customers can invest extra to ensure that no other Mustang GTD is made in their chosen color.
This unique offering from Ford is known as the “Exclusive Extended Color Palette Lock-Out Option.” It extends the GTD’s existing “Extended Color Palette,” which includes six standard color choices as part of the base price. For an additional fee, customers can access a multitude of color options. Opting for the Lock-Out Option further secures the uniqueness of a specific color, ensuring that only one customer can choose it. As the GTD makes its debut at the Goodwood Hill Climb this weekend, its value is expected to appreciate, especially with the potential rarity of a 1-of-1,400 color.
While the specific costs for these color options remain unclear, purchasing an exclusive hue will likely be considered a worthwhile investment, allowing the owner to claim they possess the only Nepo Baby Blue Mustang GTD in existence. Tensions could arise if one affluent buyer discovers that a desired color is already taken. With a vast range of shades available, Ford is expected to provide many similar choices to satisfy its wealthy clientele.
Ford isn’t alone in offering customers the opportunity to select unique color options, particularly for limited-edition sports cars. Nonetheless, their lock-out feature introduces an element of competition to the purchasing experience. Although Ford has not disclosed all details regarding the ordering process, it’s reasonable to assume that every buyer will have access to the same selection of extended color choices. This may prompt a rush among customers to place their orders quickly to secure their preferred color before anyone else can claim it.
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