The future of the revived Toyota Supra seems uncertain, with reports suggesting that it may only have two years left in production. The collaboration between Toyota and BMW that resulted in both the Supra and the BMW Z4 is reportedly coming to an end, with no replacement in sight. As detailed by Automotive News, production of the Supra and Z4 at Magna Steyr in Austria is set to conclude in 2026.
BMW has made its intentions to discontinue the Z4 clear, recently extending production of its lone two-seat roadster until March 2026 and introducing a manual transmission option. Speculation around the discontinuation of the Z4 model has been widespread, as BMW has no publicly announced plans for a successor. The question now turns to the Supra: Does Toyota have any intentions for a new model without BMW’s collaboration?
A representative from Toyota commented, “We have nothing to share at this time,” in response to inquiries about future plans for the Supra.
If Toyota intends to create a new generation of the Supra, it would need to develop everything from the ground up. Severing ties with BMW means Toyota must design a completely new chassis and powertrain, which would require a significant investment. This could be a risky move, especially considering the vehicle’s sales have declined by 50% this year. However, Dave Christ, Toyota’s group vice president, indicated that “I think if we want to build something, we’ll figure out how to build it,” according to Auto News.
The Supra has been a significant project for Toyota, particularly under the guidance of former CEO Akio Toyoda. With Toyoda stepping down, the company may shift its focus away from low-volume sports cars like the Supra, particularly as it already provides numerous options for enthusiasts through its GR lineup. Since its debut in 2019, Toyota has sold only 24,022 Supras in the United States, a stark contrast to the 30,323 Camrys sold in March 2024. This disparity raises understandable concerns about investing heavily in another version of the Supra.
It would be disappointing if we were to witness the end of the Supra model. Despite being closely associated with BMW—utilizing its chassis, engine, and interior features—the current generation remains an impressive sports car with striking design. Toyota might explore new partnerships to alleviate financial burdens and ensure the continued legacy of this iconic nameplate.
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