When it comes to pickups, no demographic shows a stronger affinity than Americans, especially those from the South. In recent years, the trend has shifted towards more luxurious models, with average prices hitting new heights over the last decade. Ram has recognized this shift, offering upscale variants like the Limited and the Texas-themed Lone Star Edition for truck enthusiasts in the heart of truck country. Now, the new Ram 1500 Laramie Southwest Edition has joined the ranks, exclusively available in Texas and its neighboring states.
As expected, the Southwest Edition is built on the Laramie trim, known for its extensive leather interior and advanced technology. Every model is equipped with a large 12-inch vertical touchscreen infotainment system that runs on the latest Uconnect 4C software. Additionally, a dual-pane panoramic sunroof comes standard, allowing sunlight in while keeping strong winds at bay—ideal for those worried about messing up their hair or losing a cowboy hat.
The Laramie Southwest Edition also prioritizes safety, featuring automatic high beam headlights, blind-spot monitoring, cross-path detection, as well as ParkSense Front and Rear Park-Assist with Stop, and rain-sensitive windshield wipers. Today’s pickup buyers expect the best in technology, and Ram has ensured that this edition comes fully equipped.
The most noticeable enhancements are on the exterior. The vehicle is adorned with color-matched bodywork that nicely balances the chrome accents on elements like the tow hooks, grille inserts, side moldings, and polished 20-inch wheels. And for those watching, the power steps that deploy from under the rocker panels upon opening the door will certainly make a statement, showcasing true elegance.
Buyers have the flexibility to choose any powertrain from Ram’s half-ton lineup for the Laramie Southwest Edition. For those seeking top performance, the mild-hybrid eTorque-assisted 5.7-liter V8 is the ideal option. However, if fuel efficiency is your priority, the praised 3.0-liter EcoDiesel V6 may be the better choice. Whichever engine is selected, all come paired with an eight-speed automatic transmission.
The trim is available in either an extended cab or a crew cab configuration, with options for a 5-foot, 7-inch bed or a 6-foot, 4-inch box.
Prices for the Laramie Southwest Edition start at $47,075, including destination fees, but can certainly increase based on options. Adding features like four-wheel drive and the powerful Hemi engine can push the price close to or even above $60,000, a standard range for premium pickups today.
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