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Torc Robotics Earns Team of the Year Award from PR Daily
Blacksburg, VA — Torc Robotics has been honored with the Team of the Year (In-House) award at PR Daily’s Social Media & Digital Awards.
These awards recognize organizations, individuals, and teams that effectively capture audience interest online, pushing the boundaries of social media and digital communication for the benefit of their organizations and clients.
Recently, finalists gathered to celebrate their achievements at a special event held at the Yale Club in New York City, where the winners in each category were announced. Details about the event and the honored projects can be found on their site.
Torc was selected from numerous entries for its innovative social media awareness campaign promoting its cutting-edge autonomous trucking technology. The campaign has garnered recognition as part of PR Daily’s Social Media & Digital Awards.
In 2023, Torc revamped its social media approach to strengthen its position as an industry leader and raise awareness about autonomous trucking. By utilizing creative, data-informed strategies—such as video content and a consistent posting schedule—Torc experienced remarkable growth, including over 10 million impressions and a 264% increase in audience size. The initiative aimed not only to inform but also to enhance understanding of autonomous trucking by providing clear, authentic information and highlighting the technology’s potential.
“Congratulations to Torc Robotics,” stated Brendan Gannon, Senior Marketing Manager for Awards Programs at PR Daily. “Your innovative contributions in the digital arena genuinely distinguish you from the competition. PR Daily is pleased to recognize such efforts.”
Jane Bailey, Vice President of Marketing & Communications at Torc Robotics, remarked, “This award underscores our commitment to bridging the divide between complex technology and public understanding. By utilizing social media as an educational platform, we strive to clarify autonomous trucking, establish credibility, and engage our growing community.”
Torc Robotics’ achievement has been featured in a dedicated article on PR Daily’s widely read news website.
About Torc Robotics
Based in Blacksburg, Virginia, Torc Robotics operates as an independent subsidiary of Daimler Truck AG, a prominent leader in the trucking industry. Since its inception in 2005, during the early days of the self-driving vehicle revolution, Torc has accumulated over 18 years of expertise in developing safety-critical self-driving applications. The company provides a comprehensive self-driving vehicle software and integration solution, currently focusing on the commercialization of autonomous trucks for long-haul use in the U.S. Torc has testing facilities in Albuquerque, New Mexico, and engineering offices located in Austin, Texas; Stuttgart, Germany; and Montreal, Canada. The company’s mission is to drive the future of freight with autonomous technology, empowering outstanding employees and delivering a streamlined hub-to-hub autonomous truck product, while offering customers the safest, most reliable, and cost-effective solutions available.
About Ragan Communications and PR Daily
Ragan Communications has been a trusted resource for over 50 years, providing news, training, and insights to communicators and business leaders. Through a variety of channels—including conferences, webinars, training programs, awards, and membership services—the company delivers valuable information to a broad audience. Its daily news websites, PRDaily.com and Ragan.com, attract more than 600,000 readers each month.
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