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For even the most passionate car enthusiasts, nothing can ruin the driving experience quite like the daily commute through city traffic. Getting caught in stop-and-go congestion is both all too common and extremely frustrating. Unfortunately, there isn’t much you can do besides turning up your favorite music and trying to ignore the poor fuel efficiency, while also being mindful that you might be late to dinner, much to your wife’s annoyance. Recognizing this, car manufacturers believe that the vehicle you choose can significantly impact your commuting experience, prompting companies like Hyundai to find ways to make that journey home less daunting.
On Thursday, Hyundai unveiled its latest advertising initiative for the 2018 Sonata, which emphasizes the importance of daily driving. This campaign includes a nationally aired 30 and 60-second television advertisement titled “Duet.” Rather than focusing on performance metrics like many traditional car commercials, this Hyundai spot prioritizes driver comfort, interior design, and technological features such as Android Auto—attributes that can greatly enhance the daily driving experience. The advertisement also highlights several of the Sonata’s standard safety features, such as Rear Cross-Traffic Alert and Blind Spot Assist.
With the new Sonata, Hyundai aims to pave the way for a more pleasant commuting experience, and this advertisement suggests that this vision is set to become a reality soon.
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