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When life hands you lemons, you might as well turn them into lemonade. However, squeeze them too hard, and you might end up with lemon juice in your eye, which can be quite painful. This sentiment resonates with a post we came across on X (formerly Twitter). User @TakuroSpirit shared something that is both amusing and slightly maddening.
Once you see it, you can’t "unsee" it. The brands "GMC" and "CIVIC" are now forever interconnected in this timeline and beyond. Interestingly, while these two auto manufacturers have distinct identities, they do share some commonalities.
Both General Motors and Honda, which occasionally collaborate, hail from the Midwest. The current Honda Civic Hatchback is produced in Greensburg, Indiana, while GMC’s trucks and SUVs are assembled in Indiana, Michigan, Missouri, and Texas. The nearest plants of both companies are only a two-hour drive apart, making family visits a breeze. But do these two brands share a mutual liking—or possibly a logo designer?
It’s doubtful they share a designer. General Motors has a long history of manufacturing trucks dating back to the early 1900s, while Honda launched the U.S. version of the Civic hatchback in 1973. Initially, their logos bore little resemblance to each other, though there was one notable overlap. GMC’s branding began as a stylized cursive signature within a round shape before transforming into the red block design we recognize today in the mid-1970s. This color scheme mirrored that of the early Civic logo as well, resulting in a decade where both badges featured red, silver/white, and black hues.
The GMC logo from 1911 to 1947. 1000logos.net
L: The GMC logo from 1979 to 2014. R: The Civic logo from 1972 to 1983. 1000logos.net
As the 1980s rolled in, GMC modernized its look while maintaining a boxy style, opting for a raised 3D effect. Meanwhile, the Civic logo shed its earlier color palette in favor of a contemporary sans-serif font featuring an elongated "V." By the 1990s, the Civic badge adopted italics, eventually settling into bold black letters with balanced spacing.
This evolution brings us back to the spelling of "GMC" and "CIVIC." Despite the lack of color harmony, a quick glance may blur the lines between a Civic badge and GMC’s branding—after all, one might mistake the red "CIVIC" for a new Type R edition. Meanwhile, GMC could find some charm in occasionally resembling a Civic, especially if doing so could hide their illuminated badge when the headlights are off.
In a situation like that, squinting might feel akin to having lemon juice in your eye.
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