There is no shortage of limited-edition and customized automotive-themed watches on the market, especially from luxury car manufacturers that often team up with respected watchmakers. Fortunately, these original equipment manufacturer timepieces are not exclusively for those with six-figure budgets. A great example is a vintage gold watch shaped like a Honda S2000, along with a chrome-finished variant discovered through a Japanese reseller. Sadly, as I started to write this article, both watches were already sold out—just like the iconic car itself!
When they were available, the S2000 watches offered a more affordable alternative compared to the actual S2000 vehicle. When new, the Honda open-top sports car was priced in the low to mid-$30,000 range, depending on the model year. Now, over two decades later, even the less modified and moderately maintained versions are still commanding similar prices. If you come across an immaculate unit with low mileage and no modifications, it could fetch upwards of $100,000 at auction. Such is the cost of being a classic icon.
In contrast, a unique Honda watch can appear rather humble and offers a quirky alternative, and at a fraction of the price of a used S2000, it may even attract more attention. Both timepieces were available through Sushi Watches. The watch with a gold S2000 case and matching yellow strap sold for 34,000 yen (approximately $231), while the chrome car model featuring a black leather strap went for 32,000 yen (around $218). While they are pricier than a basic watch from a discount store, it’s unlikely anyone will ask about the origin of such a simple piece on your wrist.
The online shop is run by Hiroshi, who resides in Osaka and has a passion for “unique watches, vintage fashion, and fishing.” All these interests can be found on the website, though actual fish are not included. (Despite that, Hiroshi does offer a selection of fishing lures.) Almost all items are categorized as vintage and some as extremely rare, such as “very rare,” “super rare,” or “ultra rare.” However, the quality of the items suggests that these claims are credible. The pieces appear classic and have been meticulously maintained. Sushi Watches resembles an antique shop but lacks the usual musty odor.
The exact origin of the Honda wristwatches remains unclear. They seem to be official Honda merchandise, as a “Honda Collection” box is noticeable in both listings. However, attempts to find a model number or original release date have been unsuccessful. The case appears to closely resemble the “AP1” S2000, manufactured between 1999 and 2003, prior to the car’s mid-cycle refresh. Beyond its car-shaped design, the watch does not contain many distinguishing features. The Honda logo can be found at 12 o’clock on the dial, while the caseback of the chrome model says “Honda S2000.”
Watches with the same logo on the box appear to have been produced in collaboration with brands like Casio, Seiko, and other Japanese manufacturers. It is possible that the S2000 watch was created in association with these companies. Honda still releases model-specific watches, with the latest being a Casio Edifice Honda Type R Edition priced at $400. If you’re regretting missing these S2000 models, Sushi Watches may offer more in the future.
Whether or not the somewhat elusive S2000 watch has an interesting backstory, it demonstrates that paying homage to a beloved car—be it classic or not—can be done without breaking the bank, or even needing a car to park. Sometimes, the only space required is on your wrist.
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