Givex Corporation, a provider of cloud-based client interaction and business intelligence systems, has introduced GivexEngageAI. This artificial intelligence platform is crafted to enrich client connections through data-informed profiles and targeted interaction initiatives, as per an official announcement.
GivexEngageAI establishes detailed client profiles by assessing a range of data elements, such as loyalty program details, transaction history, and customer engagements. This capability enables companies to customize their promotional strategies and dispatch pertinent communications to each individual.
“The debut of GivexEngageAI initiates a fresh phase for Givex, granting unrivaled insights into crucial client information and an adaptable solution that empowers brands to expand as they progress,” remarked Mo Chaar, Givex’s chief commercial officer. “We’re witnessing a shift away from standardized marketing endeavors, and GivexEngageAI empowers businesses to deliver relevant messages to each client based on their profile and transaction background. By employing a streamlined platform that removes the necessity to consolidate data from numerous origins, this solution will enable businesses to foster stronger client ties effortlessly, ultimately boosting client conversion rates and loyalty.”
By making the most of data from GivexPOS and its associated online purchasing products, GivexEngageAI taps into AI to suggest products and tailor client encounters through various channels. Automated campaigns can be set in motion through push alerts, SMS messages, or other mediums, all guided by a client’s unique purchase record and comparable client profiles.
GivexEngageAI provides an omnichannel strategy, enabling companies to manage client experiences across different integrated channels. Companies can cherry-pick the necessary channels and seamlessly incorporate additional options as their requirements evolve.
Givex blends a real-time client data platform with AI-based decision-making, omnichannel activation, gamification, and client insight.
