The Cadillac Celestiq, priced at $300,000, signifies a significant milestone for one of the most long-standing car manufacturers globally. While the company is renowned for its cultural impact, producing six-figure luxury cars for the ultra-rich isn’t its primary focus. Vehicles such as the CT5-V Blackwing and Escalade only recently surpassed the $100,000 threshold. This raises a crucial question: Can Cadillac attract buyers for its exclusive new model? The indications suggest a resounding yes.
In discussions on the Autoline podcast, Tony Roma, the chief engineer of the Celestiq, mentioned, “We already have a significant number of interested buyers—more than we can manufacture in the initial year or 18 months.” With the plan to produce only two cars per day, this could mean that up to 1,000 Celestiq models are already reserved.
This revelation may come as a surprise to many, particularly with the competition from Rolls Royce in mind. Within a short timeframe, both Cadillac and the iconic British carmaker reveal impressive high-priced electric vehicles. Essentially, despite Bentley, owned by VW, trailing behind, affluent buyers have options, and they appear to favor the Celestiq. With an unlimited car budget, it’s not uncommon for wealthy individuals to procure both vehicles.
Roma also suggests that we will “likely recognize many of the eventual owners of these vehicles.” In essence, celebrities have shown interest. Notably, celebrities like Lenny Kravitz played a significant role in unveiling the car, and it’s intriguing to discover that more celebrities have expressed interest.
Before long, we anticipate witnessing the Celestiq being driven by some of these notable individuals on the streets.
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