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Host Mandy Detwiler from the Restaurant Operator Podcast delves into a discussion with Lauren Coulter, who serves as the integrator at the swiftly growing Biscuit Belly fast-casual chain, shedding light on the brand’s successful catering strategy and how it has significantly boosted overall operations.
Join Mandy Wolf Detwiler, the podcast host and also the managing editor at Networld Media Group, in this engaging episode as she chats with Lauren Coulter, the integrator and primary advocate for scrumptious biscuits at Biscuit Belly, an acclaimed biscuit-centric fast-casual chain hailing from Louisville, Kentucky, about the brand’s innovative catering initiative.
With an eye on broadening their horizons, numerous dining establishments have introduced specialized catering programs. These ventures offer high-quality culinary delights for a variety of occasions, spanning from professional gatherings to informal soirees. Patrons can look forward to tailor-made menus that cater to their preferences, offering a selection that ranges from individual packed meals to elaborate buffets. This burgeoning trend is mutually advantageous for both restaurants and customers alike. Establishments welcome a supplementary revenue stream, while patrons relish delectable fare at their events without the hassle of preparing meals themselves. Catering programs are also progressively becoming more user-centric, incorporating features like online ordering and customizable menu offerings. This convenience factor is fueling the surge in popularity of restaurant catering, rendering it an enticing choice for those leading hectic lifestyles.
At Biscuit Belly, the concept of catering was introduced to enhance customer convenience and address the dearth of morning catering alternatives in the region.
Coulter revealed that the brand initially had reservations regarding the incorporation of catering due to its primary focus on sizeable biscuit sandwiches.
“While ordering a few sandwiches at a time is feasible, replicating this on a large scale presented its challenges,” she commented, “We were aware that embarking on this journey would necessitate a complete shift in our thinking” about catering.
To delve deeper into Coulter’s catering narrative, simply click on the provided link above.
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