Upon the debut of the Ram 1500 Revolution Concept in January, it was evident that the electric truck would undergo further transformation. Features like third-row jumpseats appeared ambitious unless Ram chose to go all out. The manufacturer assured that the production model would be revealed “in the coming months,” and here we are in February with a closer look at the actual vehicle. Surprisingly, its design closely resembles that of the gas-powered Ram 1500 more than most people anticipated.
Nevertheless, this is not a downside as the resulting truck is arguably more aesthetically pleasing with milder characteristics. While the concept’s illuminated front fascia remains intact as Stellantis Head of Design Ralph Gilles previously mentioned, most of the design beyond that point has been altered. The production Ram 1500 REV now mirrors the profile of its gasoline-powered counterpart with a more conventional three-block layout instead of the concept’s low-slung roof and angular midsection where the bed meets the cab.
Despite the similarities, those who take a closer look at the electric pickup will recognize its unique identity. Both the front-end design exclusive to the REV and the distinctive rear styling cues set it apart. Notably, the taillights, with angular brows extending onto the tailgate, resemble a feature also seen in the Ford F-150 Lightning.
Essentially, the ethos of the Ram 1500 REV aligns with that of the F-150 Lightning. Rather than completely revolutionizing the script, it builds upon the strengths of the ICE truck by enhancing them through electrification. On the contrary, Chevrolet’s approach with the 2024 Silverado EV diverges significantly, featuring a midgate, 24-inch wheels, and abundant angular designs that represent a stark departure from the ICE model. This led to mixed reviews for the Chevy, with some applauding its bold style while others criticized it for the same reason.
Ram could have opted to bring the Revolution concept’s boldest features to production, but that decision could have alienated their core audience from the start. During a discussion at the recent Chicago Auto Show, Ram CEO Mike Koval Jr. mentioned to my colleague Jerry Perez, “The influence of this concept on the final production version is evident. Concept vehicles offer the freedom to dream, to include elements that may or may not make it to production.” Apparently, this statement carried more significance than initially perceived.
As of now, details about the Ram 1500 REV’s interior and powertrain are still undisclosed and will be revealed at a later time. Despite this, Ram is steadfast in its claim that the vehicle will surpass competitors in areas such as range, charging speed, payload capacity, and maximum towing capability. These ambitious assertions will only become realities when the vehicle enters production sometime in 2024. Interested customers can secure a reservation for $100 starting immediately.
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