This is not sugarcoated:
A 2024
Nissan Z Nismo is now listed for a whopping $158,495. It hasn’t even been a month since we test-drove the Z Nismo, and despite recognizing its overpriced nature with a starting MSRP of $66,
085, a Nissan dealer in Los Angeles saw fit to increase the price. However, there is a silver lining—the dealer is “open to negotiations” for any offers.
The car is showcased on
El Monte Nissan’s website with no visible price, but information about the significant markup surfaced from
a post on The New Nissan Z Facebook group. Upon contacting the dealership directly, a sales representative from El Monte Nissan confirmed the eye-watering price, which includes an additional $89,
995 markup. As evidenced by
photos shared by Ali Hassan in the Facebook group, there is a document clearly detailing the markup, coupled with explanations about the Z Nismo being “limited production” and “high demand” to rationalize the excessively inflated price. Interestingly, the sheet misspells “Nismo” as “Nizmo.”
Based on the
window sticker, this particular Z Nismo appears to be quite standard with a paint job in the optional $1,295 Stealth Gray/Super Black two-tone. Added features include the $410 floor mat package, $500 illuminated kick plate in black metallic, and $210 interior scuff protection package. The suggested MSRP for this specific Nismo model is $68,
500, a far cry from the steep $158,495 asking price.
From the hints provided, it’s obvious that the dealer is aware that the listed price is unlikely to be met. Both the pricing sheet and direct communications strongly hint at a willingness to negotiate. Setting a price tag exceeding double the MSRP and then immediately indicating a readiness to negotiate does not inspire confidence. It feels like a speculative move, hoping that someone, somewhere will pay exorbitantly for the coupe. Honestly, I believed we had moved past this era of markups.
Inflating the price of a new car artificially can be a strategy to gauge the market. While this dealership is undoubtedly asking for too much and likely doesn’t expect to receive it, it’s crucial not to pay above the MSRP for any vehicle—especially not for this Z Nismo.
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